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Investing in dividend stocks is one of my favorite passive income ideas. But, as investors are often told, past performance is not necessarily a guide to what may happen next. For example, last month, a well-known UK stock that had offered a double-digit percentage dividend yield abruptly canceled its payout entirely.
But I see reasons to think that the juicy dividend could return in the future. So should I add the stocks to my portfolio now in the hope of earning a handsome dividend in a year or two?
Shooting Star
The action in question is from an insurance and financial services group Direct line (LSE: DLG).
In a sense, the dividend cut shouldn’t have come as a surprise. The high yield offered before the announcement was a clue that at least some investors had doubts about its sustainability.
While the cancellation largely explains a 21% drop in stock price this year, it’s also down 39% from last year. Clearly Direct Line was losing popularity even while maintaining its dividend.
Business results had been shaky. Both revenue and profit fell in its most recent annual results. In November, he reported a decline in revenue for the first nine months of 2022, but said that, “outlook for dividend capacity remains unchanged”.
bull case
So it came as a shock that the company canceled its dividend just a couple of months later. After all, the main competence of an insurer is to detect risks in advance.
That reflected incompetent management in my opinion. The former CEO is gone.
But are things as bad as the cancellation suggests?
Direct Line remains solidly profitable. Cancellation of dividends means that the cash that the company would have used to pay them is kept within the business.
Demand for financial services is likely to be resilient. Direct Line has a strong brand that helps it attract customers. Its UK focus helps keep business simpler than global rivals.
It has shown in the past that it has the ingredients to be a consistently profitable business that can pay big dividends. I hope under the new management I can do it again. That could see the meaty dividend pick up next year if things go well.
bear case
However, are the company’s problems only due to the former CEO?
I question how effective the board of directors is, given the change in tone between November and January. No directors have taken advantage of the price drop since the January announcement to buy shares on a large scale (there have been some rather minor purchases as part of an incentive plan).
Direct Line experienced a 10.2% year-over-year decline in the number of policies in force in the first nine months of last year. That suggests the brand may have lost some of its luster.
Are these UK shares for me?
Longer term, I think Direct Line may have what it takes to get back to previous levels of profitability and dividends. If that happens, buying today for my portfolio could end up meaning I get big streams of income in the future.
But I’m not convinced that the company will necessarily recover anytime soon, if at all. It faces multiple challenges. I will pay close attention to its results next month, but I will not invest for now.
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