NEWSLETTER
Michelle Obama continues to strengthen his health -centered agenda even after serving as the first lady of the United States, which ended in 2017.
During her time at the White House, the former first lady launched “Let's Move!”, An initiative to raise a healthier generation of children and fight against obesity in the United States by promoting healthy eating habits and physical activity.
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“This is not just a policy problem for me. This is a passion. This is my mission. I am determined to work with people in this country to change the way a generation of children thinks of food and nutrition,” said Mrs. Obama in a statement.
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In 2014, he also presented school well -being standards, which proposed local school well -being policies to ensure that unhealthy foods are eliminated from school coffee shops and replace them with healthier options.
Michelle Obama presents a new better product for you of plezi nutrition
Plezi Nutrition, co -founded by Mrs. Obama, announced the launch of a new better sports drink for you, which makes it the third launch of the company since its inception in 2023.
The new Plezi hydration aims to be healthier than the rest to highlight among its strongest rivals. It contains approximately half of the sugar and sodium, more than seven times potassium and less calories than its competitors.
To provide some variety and adapt to consumer preferences, this new drink is available in bottles ready to drink 16.9 ounces and comes in three different flavors: Lima lemon, tropical punch and orange handle turn.
Depending on their location, customers can buy Plezi hydration and all their other products in amazon, Albertsons, Safeway, Walmart and more.
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“In plezi, we are always thinking about how we can change the game when it comes to nutrition,” said Mrs. Obama in a statement. “We are excited to provide a delicious and healthy option for all who try to be active and stay hydrated,” he added.
However, by excellent and healthy as this drink claims to be, the list of ingredients is quite long. It contains filtered water, pear, apple and watermelon juice of concentrate, soluble vegetable fiber, citric acid for freshness, potassium citrate, natural flavors, vegetable juice color, sea salt, vitamin C (ascorbic acid) and stevia leaf extract.
Michelle Obama is associated with Stephen Curry to promote Plezi hydration
As former First Lady, Mrs. Obama has a long list of famous friends in her speed. Therefore, it is not surprising that the company has been associated with the NBA star Stephen Curry and his wife, Ayesha, to promote the new energy drink.
Currys ambassadors are not only brand ambassadors, but they are also co -founders of Plezi's hydration and contributed to creating the product, packaging and marketing, which explains why Curry's name is printed in the bottle.
This last launch is Plezi's form of entering a new category of drinks that has gained traction with its competitors in recent months.
More retail news:
- Target makes a bold movement to respond to Walmart, amazon
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Hydration and best products for you seem to be the latest trends that companies are beginning to continue to stay relevant in the constantly evolving consumer market.
In recent months, Celsius (Celfo) Launched a hydration line, Coca-Cola (That) Bodyarmor presented, Pepsico (ENERGY) released Gatorade Hydration Booster and Unilever (UL) Acquired liquid IV
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