The biggest YouTuber has left his mark on the NBA.
Jimmy Donaldson, known as MrBeast for his YouTube channel that has more than 188 million subscribers, is partnering with the NBA’s Charlotte Hornets through his food brand, Feastables, the team announced on October 2.
Feastables will have its logo on Hornets uniforms and will be on media backgrounds, although the length of the partnership is unclear.
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Feastables launched in January 2022 and initially sold chocolate. But the company has already expanded into other products such as gummies and cookies. They are available at major retailers nationwide, including Walmart, 7-Eleven, and Target.
As for the Hornets, the deal is the first major move of the Hornets’ new era since they were sold by NBA legend Michael Jordan to Gabe Plotkin and Rick Schnall in July.
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Social media influencers, particularly YouTubers, have largely integrated with sports and sports leagues in recent years, attracting a younger audience that meets many of the leagues’ desires to appeal to that group. demographic.
Another notable example is YouTubers Logan Paul and KSI, born Olajide Williams Olatunji Jr., who signed a partnership with Premier League team Arsenal FC last year for their energy drink brand, Prime.
The NBA has also shown its openness to Partner with YouTube Influencers in other capacities, such as alternative broadcasts and content associated with sports YouTubers.
The Charlotte Hornets are launching a jersey patch partnership with YouTube and social media sensation Mr. Beast, a first between an influencer and an NBA franchise. pic.twitter.com/3XYduRwYFY
—Adrián Wojnarowski (@wojespn) October 2, 2023
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