NEWSLETTER
If there is a part of the property of the car that casual motorists are afraid as experienced cars enthusiasts, it would be the difficult and challenging perspective of buying a car in a dealership.
Most of the time, new and used cars buyers expect high pressure sales tactics, a flood of useless or unnecessary accessories, and a bad general experience that tries to negotiate prices or financing terms with someone with a Bowtie and a quarter of Zip.
At the end of 2024, the amazon electronic commerce giant (AMZN) He made a shocking announcement when he said he would be associated with Hyundai to sell new cars on his online car sales platform, amazon Auto. However, they seek to move on to a more fertile land in the industry.
Move, Carvana, amazon could start selling used cars
In an Automotive News's appearance <a target="_blank" href="https://www.autonews.com/retail/an-amazon-eyes-used-car-sales-0319/”>Daily Drive podcastThe director of the Auto de amazon director, Jin, said that the E-Auto sales platform would be “to get into used cars soon.”
“We are adding more distributors, and we are excited to add not only a new inventory for those distributors, but also used inventory,” they said, “that is really our next bigger milestone.”
In their current agreement by providing amazon customers with new Hyundais, amazon allows buyers to buy directly from the inventory available at the Hyundai participating dealers. They are presented with a price and that price only without any of the headaches and dribble seen in a brick and mortar franchise dealership, where frames, hidden costs and unnecessary extras are expected.
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amazon Auto customers only have to choose a car that you like the price they like, accept financing terms or pay it online online and sign some documents. They only enter a concessionaire when they finally collect and take the car home.
“They love transparency, they love convenience, they love the confidence to buy it through amazon,” Jin said. “We see many customers buy (cars) out of hours, nights and weekends, where we see a lot of traffic.”
Traditionally, the experience of car purchase is an issue that can take up to several days, which depends largely on the experience of the dealership itself. According to Jin, its easy -to -use car purchase platform allows people to buy cars in unusual places.
“We have excellent customer stories about 'I bought a car in the gym' or 'I bought this car in my pajamas at home and it was very convenient to see cars of multiple distributors in my area and then be able to choose the car that works for me'”.
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If they start selling used cars, amazon will enter a competitive space. According to the results of the fourth quarter of its potential competitor and the full year of 2024, Carvana (CV) Recorded record revenues of $ 13.67 billion in 2024 while selling 416,348 cars in the process.
But when it comes to used cars, amazon has associated challenges that other platforms such as car trader, cars.com, cargurus and Carvana have already addressed.
Used cars are used cars, and the 'luggage' they carry could hide in view, regardless of how many images are in the online list. Sites that offer vehicle history reports and detailed inspections are highly valued. Jin points out that amazon seeks to offer used car distributors “a complete transaction of electronic commerce”, however, the electronic commerce giant recognizes the pragmatic needs of used car buyers.
“You can start online, then go to the distributor to look and have a driving test, then return, think about it and then finish the purchase online,” they said.
amazon.com, Inc. is negotiated in Nasdaq as AMZN
Carvana is negotiated in the New York Stock Exchange as CVNA
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