Apple (AAPL) It has recently faced harsh criticism from its consumers, from failed software updates to its heavy investment in artificial intelligence. However, the physical appearance of Apple's beloved iPhone has been one of the most talked about topics in the company.
many have marked that despite the release of several new models of the popular product, few if any significant changes have been made to the design of Apple's iPhone in recent years.
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The last two major product design changes began in 2020 when Apple introduced the iPhone 12 Pro, which included three camera lenses on the back of the phone; This was a major update that became the standard for future iPhones. In 2022, Apple introduced its Dynamic Island for iPhone, which is a pill-sized secondary display that previews notifications at the top of the device's screen.
When Apple introduced the iPhone 15 last year, the design of the phone looked identical to the iPhone 14 with no major design changes. Apple's next iPhone 16 too reportedly It only has minor tweaks and will look similar to the iPhone 15. But now, Apple is supposedly planning to go in a different direction with the design of future iPhones and other products.
According to a new ai-features-won-t-arrive-until-2025-lxhjh86w”>report According to Bloomberg, Apple plans to create “a new class of Apple devices that should be the thinnest and lightest products in their categories in the entire technology industry.”
Apple reportedly aims to make its iPhone 17, which is expected to launch in 2025, “significantly thinner.” You also plan to slim down your Apple Watch and MacBook Pro. Apple revelation of its iPad Pro in May, which is the “thinnest Apple product ever created” at 5.3mm, provided a solid preview of what the company's future products will look like.
The change comes after Apple slightly thickened its products to accommodate multiple cameras and allow for longer battery life.
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Apple's battle with low sales
The shift towards thinner and lighter products comes after Apple reported a 4% decline in revenue year-over-year during the second quarter of 2024. Product sales also declined 9.5% during the quarter, and iPhone sales declined 10.5%.
Amid falling sales, Apple recently announced a camaraderie with OpenAI that will implement a series of new ai features in Apple products. The new characteristics, called Apple Intelligence, will help users communicate better with improved writing and imaging tools. Siri will also have “richer language understanding capabilities” and ChatGPT, an artificial intelligence virtual assistant, will also be integrated into Apple systems.
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