NEWSLETTER
If you have asked for anything online, you probably noticed some things before your order reaches your door.
Before pressing the purchase, he could not ignore the large number of options that are presented to him.
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Let's say you needed a couple of essential elements for the weekend. Everything on his list, from cleaning aerosols to walking shoes, for example, dozens probably appeared, if not hundreds, of selections to choose from. Gone were the days of limited options.
Once he went through the options and finally pressed the purchase, it is possible that he has assumed how easy it was to buy those items.
Given the red -red competition among online retail giants, it was probably surprised with the amount of offers and promotions available as well. It is a race towards the bottom in terms of prices.
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Most retailers now have our payment methods and other saved data, such as our addresses and the preferred delivery method, eliminating the steps we must take before completing a delivery.
But that is not even the fun part. Once you have pressed the purchase button, it is possible that your items appeared as quickly.
<img src="https://www.thestreet.com/.image/c_fit%2Ch_800%2Cw_1200/MjA3NTY4Mjk4NTg4NTc5MTk1/an-amazon-prime-delivery-van-with-employee-unloading-packages-from-truck-queens-new-york.jpg”>
UCG & Sol; Getty images
Retailers are in a tight race
More and more, more retailers try to go to each other in a handful of ways.
Today, it is no longer enough to have an online search presence or a striking brand.
Customers are clearer and clearer about their priorities and the things that seek an online retailer. And it really reduces to only two things.
Price and convenience.
Three of the largest online retailers, amazon (AMZN) Walmart (WMT) and objective (TGT) Regularly execute promotions and offers in the selected inventory.
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It is no accident that these three retailers manage mass days of one agreement in the other weeks, as with amazon Prime Days and Target Circle Week.
The three also offer some of the fastest online shipping speeds available. The three offer the same day in selected items and are working quickly to evolve their logistics arsenal to add more elements.
amazon reaches a key milestone
Both Target and Walmart offer delivery options on the same day, but with limited amounts and inventory. It is amazon that reigns supreme in the rapid online delivery game.
According to some estimates, approximately 60% of all electronic commerce purchases made in the US Online, but also in customer data and interests, too.
The online giant has been working hard to increase its delivery options on the same day, and announced on Tuesday that 2024 was the best year in terms of convenience and speed for customers.
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“amazon delivered to our fastest speeds for the main members worldwide in 2024 and delivered more than 9 billion articles the same day or the next day,” amazon wrote.
He added that it now offers delivery or day following 140 metropolitan areas, after having increased its capacities by 60%.
amazon added that the average main member now makes 100 orders per year, or approximately two orders per week.
And since amazon already has access to so many members, 200 million and counting, it continues to increase its category of convenience, so people do not need to leave a large competitor of the box store if it is not necessary.
“More than 2 billion articles from our selection of daily essential elements came the same or the next day in the United States last year, an increase of more than 50% year after year,” amazon wrote.
These include things as essential elements for babies, personal care products, beauty, health, pet supplies and more.
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