It may seem like everyone is already talking about amazon Prime Days, although they are still a couple of weeks away.
The now famous promotional event is something of a flagship event in the retail world. Many brands are capitalizing on the excitement over the two-day event, generating interest weeks in advance and hoping to reap big benefits from an increase in sales and online activity.
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amazon (AMZN) amazon.com has been running Prime Days for about 10 years. The initial event started in 2015 as a way to celebrate the retailer’s 10th anniversary. It ran for just one day and wasn’t that big. Since then, however, about 200 million Prime members around the world benefit from exclusive savings on everything from Apple products to pet supplies, and each year it seems to become more profitable for the company.
amazon generated a record $12.7 billion in sales since its Prime Days event in July 2023, according to Adobe. amazon, for its part, claims it helped its customers save $2.5 billion through its deals and promotions that day. It also says that its home, fashion and beauty segments were the most successful, with the following products being the best sellers:
- fire TV stick
- Laneige Glossy Lip Balm
- Apple AirPods
- Bissell Little Green Portable Deep Cleaner
<img src="https://www.thestreet.com/.image/c_fit%2Ch_800%2Cw_1200/MjA3MDYyMTMyNjY2MTQ4NTg0/an-amazon-delivery-van-with-the-amazon-prime-logo-in-memphis-tn.jpg”>
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amazon Prime Days are highly anticipated
amazon Prime Days has become such a spectacle that the event typically offers much more than just deep discounts on common household items.
Currently, amazon hosts live streams with celebrities and influencers and even concerts to celebrate the annual summer promotion. And many of its other big competitors have begun celebrating their own savings for the warmer months; Both Walmart and Target host summer sale events, called Walmart+ Week and Target Circle Week respectively.
Both events typically take place before amazon hosts Prime Days to capture maximum consumer enthusiasm for savings, particularly for those who simply can't wait. And getting ahead of amazon can be good business.
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“This year (in 2023), curbside pickup was used in 20 percent of online orders from retailers offering this service, up slightly from last year, when curbside pickup accounted for 19 percent. “percent of orders,” based on Adobe Analytics insights into sales in 2023. events. “Curbside pickup gained momentum during the pandemic and remains a viable fulfillment option for consumers, especially for last-minute holiday shopping needs.”
And since amazon doesn't have much of a physical presence (at least in the way that traditional retailers like Target and Walmart do), it's a safe bet that these retail giants are cutting into some of amazon's sales.
amazon puts a popular product on sale
So what should amazon do?
While amazon Prime Days 2024 doesn't officially take place until July 16 and 17, the retail giant quietly put its popular Kindle Unlimited service on sale two weeks before the savings event begins, perhaps in an attempt to Generate some excitement before the action begins.
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For a limited time, Prime members will have access to a longer-than-usual three-month free trial of Kindle Unlimited, giving them access to over one million e-books that can be downloaded on Kindle, iOS, Android, PC or Mac and read on the go.
“This extended amazon Light The unlimited free trial is typically the best deal of the entire year for those interested in the service, so it's worth checking out if you're a Prime member ahead of amazon Prime Day,” tech Radar writes.
Since most of amazon's electronics go on sale during Prime Day, this is likely a warm-up for its popular Kindle e-readers to get deep discounts at the July 16-17 event.
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