Yves Saint Laurent, the French luxury fashion house, has filed trademark applications for its name and logo to be used in the metaverse and in the NFT space. Here’s what you need to know:
Details of Yves Saint Laurent trademarks
On January 12, 2023, Yves Saint Laurent filed NFT and metaverse trademark applications for his name and logo.
The French fashion house will offer downloadable and recorded virtual goods, according to trademark applications. To specify, makeup, skin care, and face care preparations, among other things, will be available for use in virtual worlds and metaverses. The trademarks also include the offer of downloadable media files, which will be authenticated using NFT. The files contain illustrations, text, audio, and video related to perfumery, toiletries, and cosmetics, to name a few. In addition, the trademark applications mention the offer of a Yves Saint Laurent online retail store featuring virtual products. In addition, retail store services will also feature virtual goods.
Additionally, Mike Kondoudis, a USPTO-licensed trademark attorney, first tweeted yesterday’s news
This isn’t the first time a high-end luxury brand has filed trademarks for metaverse and NFT apps. Companies like Mercedes Benz and Rolex filed metaverse and NFT trademarks near the end of 2022. Not to mention celebrities like Kanye West and Christina Aguilera who filed NFTs and metaverse related trademarks.
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