Even among those who are not very fashion-savvy, the name yves st laurent It rings a bell as a top designer. Now, the fashion house is on its way to becoming just as well known on Web3 thanks to an incoming campaign.
The campaign, dubbed “Black Opium: The Night Is Ours,” will arrive in two parts, and NFTs will also be released for fans.
(1/5) GIVE YOUR OPINION AND DECIDE THE NAME OF THE NEXT DROP OF BLACK OPIUM NFT. VOTE FOR THE THEME OF THE ULTRA-RARE DESIGN BY ANSWERING THE QUESTION: HOW DO YOU EXPERIENCE THE ULTIMATE BLACK OPIUM NIGHT? pic.twitter.com/51aToiorYO
— YSL Beauty (@yslbeauty) January 23, 2023
How Yves Saint Laurent comes by the NFT
In honor of the designer’s beloved Black Opium fragrances, YSL Beauty will launch 2014 “YSL Beauty Night Blocks” as part of an upcoming campaign. Of these, 2,000 will be original NFTs and 14 will be ultra rare. This issue is a nod to the year the first fragrance was launched. These Polygon-based assets will be available primarily to members of the YSL Beauty digital community.
To get their hands on NFTs, collectors need to purchase the fragrance from Yves Saint Laurent’s online store and they will get a digital asset along with it. This will be done after they download the official YSL Beauty wallet app. NFTs also come with a number of benefits including a gift voucher and access to exclusive content.
The second NFT release, dubbed “YSL Beauty Night Masters,” will see its proceeds donated to charity. Those who are already part of the YSL Beauty community will get early access to the private and public sales that will take place on March 1 and 3, 2023 respectively.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has been featured on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.
