In addition to creating Bored Ape Yacht Club and Otherside, and owning Meebits, CryptoPunks, and 10KTF, Yuga Labs now acquires PROOF Collective, which encompasses the celebrated exhibition series Moonbirds, Oddities, Mythics, and Grails.
Uniting creativity and community
Daniel Alegre, CEO of Yuga Labs, expressed excitement about the merger, highlighting the synergy between Moonbirds and Otherside and the potential to enhance art and community initiatives within the Yuga ecosystem.
“As a company committed to championing art, culture, and community on blockchain, we are excited to have PROOF join the Yuga ecosystem,” Alegre commented in the official blog post.
“Moonbirds is a collection with great potential and many unifying brand elements with Otherside. “We look forward to PROOF Collective becoming an important part of our ongoing art and community engagement efforts.”
Notably, Kevin Rose, CEO and founder of PROOF, will move into an advisory role after a brief handover, with Josh Ong, Jesse Bryan and Amanda Gadbow leading the integration of Moonbirds and other core assets into the Yuga portfolio.
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