Google-owned YouTube has appointed Web3 executive Neal Mohan as its new chief executive following the departure of Susan Wojcicki this week.
Wojcicki resigned from YouTube on February 16 after nine years at the helm, outlining plans to start a “new chapter” focused on family, health and personal projects. During his tenure, he oversaw the fundamental introduction of the revenue sharing model, among other things.
Going forward, she will remain an advisor to Google’s parent company, Alphabet.
Thank you, @SusanWojcicki. It has been amazing working with you over the years. You’ve made YouTube an extraordinary home for creators and viewers. I am excited to continue this incredible and important mission. Waiting for what’s coming… https://t.co/Rg5jXv1NGb
— Neal Mohan (@nealmohan) February 16, 2023
Before becoming the new CEO, Mohan served as YouTube’s chief product officer and oversaw the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with TikTok and YouTube Music.
In terms of Web3, Mohan outlined tentative plans in February 2022 to integrate a number of new features, such as etaverse-based content experiences and content tokenization via non-fungible tokens (NFTs), for the most part. consternation from the community hating NFT at the time.
In particular, Mohan emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art, and experiences as examples.
“Web3 also opens up new opportunities for creators. We believe that new technologies like blockchain and NFT can allow creators to build deeper relationships with their fans. Together, you will be able to collaborate on new projects and earn money in ways that were not possible before,” she wrote in a blog post on February 10, 2022.
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Despite being intended to potentially roll out last year, plans related to Web 3 have yet to come to fruition, but could be set for another push in the near future, given that Mohan now leads the company.
YouTube’s new CEO @nealmohan it’s in NFT! https://t.co/RVqqJngnv6
—Altcoin Daily (@AltcoinDailyio) February 17, 2023
Following the news that Mohan became YouTube’s new CEO, there’s been a surprisingly limited amount of FUD from energetic NFT skeptics on Twitter, who are usually quick to blast anything to do with reports of major connections to YouTube. technology.
#nealmohan seems to be a big gu… wait… No… pic.twitter.com/vQSet9tu8j
– RAM. (@veryramdom) February 17, 2023