American multinational chewing gum company wrigley, he plans to enter Web3 through NFTs and his own Metaverse. This is according to a new patent application filed with the United States Patent and Trademark Office (USPTO), dated March 24.
Bent “Juicyverse” the patent describes the company’s intent to use Web3 technology to provide fans with access to digital collectibles that they can own, trade, and use in virtual environments.
The patent covers three main areas that Wrigley intends to take advantage of with these NFTs. The first is the issuance of non-fungible tokens that feature “images of artwork, clothing, candy, sweets, or snacks” plus NFT-supported media such as downloadable audio and video recordings.
Wrigley has filed a new trademark application for JUICYVERSE
The app claims plans for:
▶️ NFT + NFT-backed media
▶️ Virtual and Physical Sweets
▶️ NFT + collectible crypto exchange software
…and more!#NFT #Metaverse #Web3 #MetaverseNFT #Wrigleys #Crypto #NFT pic.twitter.com/oY36WwtPPv—Mike Kondoudis (@KondoudisLaw) March 29, 2023
In addition, it also has plans to issue virtual and physical NFT-backed candy, as well as provide “non-downloadable crypto-collectible software” that can be used to upload, modify, share and view digital collectibles.
The company is also interested in launching a Metaverse to be called “Juicyverse” where “Users may interact for recreational, artistic, leisure, or entertainment purposes.”
Wrigley joins a number of food companies pursuing NFT initiatives
Wrigley’s Web3 foray comes less than a year after its parent company, Mars, filed an NFT-related patent for “snickers. The patent sought to control the issuance of brand-related non-fungible tokens, virtual snacks and beverages, and software to authenticate, transmit, and store virtual assets.
In addition, it follows in the footsteps of other food companies such as Kraft Foods, which last October filed an NFT patent for its hot dog-shaped Weinermobile. Like many other companies in the industry that have filed these types of patents, the goal is to issue non-fungible tokens related to their products that can be used in virtual environments.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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