Warner Music Group (WMG) and Gamefam have teamed up to launch Rhythm City, a music experience on Roblox. The innovative platform allows users to interact with artists from across the WMG portfolio. In addition, users will be able to experience the music through social role-playing, with access to digital assets that can be used in-game.
What makes Warner’s Beat City unique?
wmg has a long history of creating industry-leading experiences in games and the metaverse. The release of Warner’s Rhythm City only continues the trend. The company has released the likes of Twenty One Pilots, Ava Max, David Guetta, and Royal Blood into the metaverse through the Roblox platform. With Rhythm City, WMG enables artists to build for the future and create communities that are digital-ready. Additionally, users will be able to interact and engage with other players while exploring the world of music through a variety of different roles. Finally, players will have the opportunity to attend concerts and virtual events with select WMG artists.
What is Gamefam’s role in Rhythm City?
WMG has worked with gamefam to produce a unique experience that combines elements of gameplay with the magic of music in the metaverse. Users can choose from a variety of roles, such as music producer, DJ, dancer, and more. They can explore, dance and connect with friends while taking part in mini-music challenges. Gamefam operates the largest game network on Roblox, with more than 25 million daily game sessions and 115 million engagement hours each month across its portfolio of games. The company’s mission is to create dynamic experiences for its community while building the next generation of successful gaming and entertainment franchises from within the metaverse. This is a move to watch.
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