Wall Street Rebel Gamestop explores Bitcoin's investment in the middle of retail struggles

A few days after the Gamestop CEO, Ryan Cohen and bitcoin Bull Michael Saylor, they were, the news has arisen that the company is now considering add bitcoin and other cryptographic assets to its portfolio.

CNBC <a target="_blank" target="_blank" href="https://www.cnbc.com/2025/02/13/gamestop-is-considering-investing-in-bitcoin-and-other-cryptocurrencies-sources-say.html” rel=”noopener nofollow noreferrer”>reported On Thursday, citing three sources, which Gamestop is establishing its sights in the investment of digital assets. The video game retailer, better known for the historic compression of 2021, had about $ 4.6 billion in cash reserves at the close of the third quarter of 2024, according to his last SEC presentation.

Saylor, however, is not part of the company's internal conversations about cryptography, the sources said, at least at this stage. And even with these ongoing discussions, the company can ultimately decide against any investment.

Can bitcoin save Gamestop from his retail struggles?

Gamestop is exploring bitcoin and crypto investments after dealing with a 20% drop in sales during the third quarter of 2024, despite being in a cash stack of $ 4.6 billion. The hardware and software segments of the games retailer had a lower performance compared to the previous year.

The company's brick and mortar business model faces increasing pressure as digital games continue to remodel the retail game panorama.

According to an alpha search <a target="_blank" target="_blank" href="https://seekingalpha.com/article/4756915-gamestop-could-pivot-to-become-the-first-bitcoin-consumer-bank” rel=”noopener nofollow noreferrer”>analysisGamestop's central decline could make it well positioned to become a “bitcoin consumer bank”, potentially increase the value of its action.

Gamestop's actions (GME) rose up to 20% in the recent bitcoin report, according to Yahoo Finance.

The retailer has previously ventured into digital assets, launching a nft market in July 2022 to trade digital collectibles. However, Gamestop reduced this initiative in early 2024, citing “regulatory uncertainty.” The company also suspended its cryptographic wallet service at the end of 2023 amid regulatory concerns.

Last January, the Gamestop Board approved a revised investment policy, which gives CEO Ryan Cohen and its most wide authority to invest in shares and other assets, expanding beyond its limitations prior to income values ​​of degree of degree of degree of degree of degree of degree of short -term investment.