Ultimate Fighting Championship (UFC) has landed a heavyweight deal with VeChain, a blockchain logistics company, in a five-year partnership worth $100 million. This landmark deal marks the UFC's first high-level blockchain partnership, as VeChain gains a powerful platform to reach fight fans around the world.
UFC shows its financial muscle
crypto-made-easy/vechain-signs-a-100-mn-sponsorship-deal-with-ufc/77231/1″ target=”_blank” rel=”noopener nofollow”>This strategic alliance injects a significant increase into UFC revenue, surpassing its previous sponsorship records, according to UFC senior vice president of global partnerships Paul Asencio. The deal also positions the MMA giant at the forefront of a burgeoning trend, as the cryptocurrency and blockchain industry continues its meteoric rise.
VeChain Prepared for Global Expo
For VeChain, the partnership presents a golden opportunity. Your brand will be thrust into the global spotlight, reaching approximately 900 million television households in 175 countries.
This unprecedented exposure will be amplified through prominent placement within UFC events, including branding on the iconic Octagon canvas and digital displays. The blockchain company will also co-create content with UFC for its digital platforms, further solidifying its presence in the combat sports landscape.
VeChain UFC tokenized gloves. Source: VeChain.
A deeper dive into the partnership
This partnership goes beyond simple logo placement. The VeChain brand will be woven into the very fabric of UFC events. The “official blockchain partner” will see its logo prominently displayed inside the octagon, the center stage for all UFC fights. This constant visual reminder will serve as a powerful marketing tool for VeChain, keeping its name in the minds of fight fans.
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bitcoin is now trading at $67.688. Chart: TradingView
The partnership extends beyond branding and content creation. An annual “Brand Ambassador Fund” will offer paid opportunities for UFC athletes to participate in VeChain marketing initiatives. This innovative approach leverages the immense popularity of UFC fighters to further amplify the company's reach and connect with a passionate fan base.
Not the UFC's first crypto dance
This is not UFC's first foray into the world of cryptocurrencies. They previously partnered with crypto.com, a major crypto exchange, which resulted in giving bonuses to fans in bitcoin. Additionally, UFC collaborated with nft creator Dapper Labs to launch a series of officially licensed non-fungible tokens (nfts).
These companies demonstrate UFC's willingness to adopt innovative technologies and explore new revenue streams within the ever-evolving financial landscape.
The partnership represents a pivotal moment in the convergence of professional sports and blockchain technology. As VeChain leverages the UFC's huge global audience, this deal has the potential to not only boost VeChain brand recognition but also educate fight fans about the possibilities of blockchain technology.
Featured Image by UFC, Chart by TradingView
