For the third consecutive year, Plateau has announced the continuation of its successful partnership with the NFL Players Association (NFLPA).
This special collaboration, facilitated by OneTeam, will allow fans to connect with their favorite NFL players and teams on a completely different level by leveraging web3 technologies through gamified digital collectibles, community events, and community-created stores.
If that wasn’t enough, they’ve launched another exciting range of NFL PA collectible experiences and packs just in time for the new 2023/24 NFL season.
bunches
Choose from an exciting range of new Mixed Essentials Bundles, Team Essentials Bundles and Pass Bundles, each of which has been designed and created in a way that will help collectors maximize the excitement and enjoyment that collecting brings to fans of the NFL. You can learn more about the packages in the video below.
> click here for more information or to start collecting. Upland is available on the Google Play store, App Store and also on the web.
Gamification
Collecting is fun, but when you add an element of gameplay and rewards to the mix, this is what really sets NFLPA Legits apart from most other collectible web3 games in the sports niche.
The process is simple: collect packs to increase your fan score, which is earned by attending events and completing collections. A host of exciting rewards await collectors with the highest Fan Score.
Metaverse
To further increase the appeal of this range of collectibles, fans can participate in contests and challenges, attend meetups, try on virtual wearables, and even participate in geographically specific stadium experiences, all through platform-sponsored events on the Metaverse.
“NFLPA Legits in Upland continues to deliver engaging digital fan experiences, bringing excitement to football fans through digital collectible trading. The fact that two full seasons of NFLPA Legits are now available in NFLPA fan stores on the secondary market speaks to the success of these digital collectibles within the Upland community as we enter our third year of partnership with the NFLPA.”
Idan Zuckerman, co-founder and co-CEO of Upland
Summary
We’re delighted to see some of the progress being made with web3 brands working alongside popular sporting bodies, especially when there’s a Metaverse element built into the experience. With Upland growing from strength to strength and sports teams always looking for new ways to connect with their fans, it seems like this partnership is the perfect recipe for success.
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