In honor of the most famous Brazilian carnival, two of the biggest metaverses, decentralized and Plateauteam up to bring the festivities to virtual space on Thursday, February 16. Upland, the blockchain-based virtual property trading game, and Decentraland, the decentralized virtual world, are joining forces to provide the most immersive and exciting virtual experience possible. With the power of Web3 Metaverses, the two platforms are breaking down barriers and reinforcing the dream of interoperability, allowing users around the world to see the best moments of Carnival from the streets of Salvador, São Paulo and Rio de Janeiro.
“This is an early example of the future, where interoperability between worlds and metaverses fuels enrichment in a user’s digital life.” said Dirk Lueth, co-founder of Upland. “Major cultural moments like Carnival are pillars of opportunity to continue exploring this inevitable future.”
Brazil’s Carnival is a world famous celebration of life, culture and music that often draws millions of people to the streets of Brazil. However, due to the pandemic, the event has been canceled in 2021. To keep the Carnival spirit alive, Decentraland and Upland are bringing the party to the Metaverse, offering a unique and interactive way to take part in the festivities. The virtual Brazilian Carnival will take place throughout February 2023. Anyone can participate and see the highlights by visiting the Carnival District in Decentraland or the virtual Samba Palace in Upland.
Upland and Decentraland move on the Brazilian festival
The Upland metaverse has an exciting schedule for Brazil Carnival, including carnival schools, street carnivals, shows and live broadcasts. The 2023 samba performance of Mangueira, the largest samba school in Brazil, is one of the highlights of the event. Visitors can enjoy an immersive experience at the Samba Palace, a 3D replica of the Mangueira samba sanctuary in the famous Mangueira neighborhood of Rio de Janeiro. Located at the same address in real life and the Metaverse, this three-dimensional replica of the Mangueira samba sanctuary offers a behind-the-scenes experience, where visitors can learn about the history of the school and this year’s samba while dancing with their avatars.
Decentraland, the innovative and exciting platform, is the perfect virtual space that will allow users to experience the Brazilian Carnival like never before. In the Carnival District, users can fully immerse themselves in the celebration with their avatars, dancing to Brazilian music and enjoying the colorful parade of samba schools. The newly released collection of samba moves (emojis) and other traditional festival elements will further enhance the experience for users.
Mangueira, the famous samba school, receives a special tribute in one of the Decentraland Carnival newsletters. Participants can also view images of the twenty titles won by the pink and green samba school, adding to the immersive Carnival experience. In addition, some well-known digital influencers such as Nina Verso and Tang Poko will interact with visitors at the dollhouse party venue, making the virtual experience even more exciting.
The event organizers believe that bringing the Brazilian Carnival to the Metaverse is an excellent opportunity to show the potential of virtual worlds and connect people from different parts of the world. The event is expected to draw thousands of attendees from around the world, bringing the spirit of Carnival into their homes.
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