Key points
- The partnership between Tixbase and Passo marks the largest blockchain ticketing deal to date.
- The association introduces nft banknotes, turning them into collectible assets.
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Blockchain ticketing platform Tixbase has came in in an exclusive five-year partnership with Passo, Turkey’s leading event ticketing company. The collaboration aims to use blockchain technology to address security, transparency and user experience issues in the ticketing industry, while also attempting to regulate the secondary market.
This partnership represents a significant deal for blockchain-powered ticketing, potentially signaling increased interest in blockchain solutions within the industry. The partnership will integrate Tixbase’s blockchain, TixChain (built on the Avalanche network) into Passo’s ticketing ecosystem, which handles over 25 million tickets per year.
Emil R. Ljesnjanin, Founder and CEO of Tixbase, said: “This is the largest deal signed to date for any blockchain-based ticketing company, demonstrating the value of our technology and paving the way for global adoption of Tixbase’s novel solution that benefits all participants in the ticketing ecosystem.”
Founded in 2014, Passo manages ticket sales for 38 teams in the Turkish Super Lig and TFF First Division. The company also handles ticket sales for events such as UEFA Champions League matches and Turkish national team matches.
The partnership aims to address issues such as fraud, speculation and lack of transparency in the secondary market. Tixbase’s blockchain technology will create digital banknotes aimed at reducing the risk of counterfeiting and unauthorized resale.
The collaboration features nft (non-fungible token) tickets as digital assets. These nfts are designed to provide access to additional content and experiences, potentially creating new revenue opportunities for event organizers.