starbucks Korea is roasting digital delights with its eco-friendly product nft project“STARBUCKS STAR★LIGHT”, starting tomorrow, the first of its kind in Asia.
As part of the Starbucks nft Rewards Program, STARBUCKS STAR★LIGHT encourages customers to use their own personal glasses. By reusing their cups, customers earn eco-stamps in their Starbucks Rewards accounts, granting them access to exclusive nft rewards over time and enhancing the appeal of sustainable practices.
Also shedding light on nft art, an exclusive exhibition featuring nft artwork by local Korean artists will be on display at the Starbucks Jongno R store in Seoul until the end of January.
Unlocking exclusive Starbucks NFTs
Starbucks Rewards members can earn NFTs by placing orders through Siren Order (mobile ordering) while using their personal mugs, earning one Eco Stamp per purchase.
Once enough Eco Stamps have been collected, customers can redeem them for NFTs. Each customer can collect a maximum of three Eco Stamps per day, with three tiers of collectible NFTs available to redeem.
At the “BASIC nft” level, one nft can be redeemed for five Eco Stamps. Accumulating fifteen Eco Stamps unlocks a limited edition “CREATIVE nft”, with a total of 20,000 copies available. Accumulating twenty Eco Stamps grants access to a limited edition “ARTIST nft”, limited to 1000 copies.
Note: Only one nft can be issued per account and customers must collect the required number of Eco Stamps to obtain the desired nft. For example, once a customer obtains a BASIC nft with 5 Eco Stamps, it will not be possible to obtain NFTs of other levels.
Cryptoart with a purpose
Starbucks Korea NFTs are the fruit of a collaborative effort between Starbucks Korea and Print Bakery, one of Korea's leading digital art platforms.
Additionally, the initiative showcases an extensive collection of digital artworks contributed by local artists, including renowned artist “DADAZ.” Centered around the theme “My Own Cup,” all digital creations emphasize the importance of reusable cups and mugs to foster a sustainable environment.
The coffee giant's exclusive exhibit at its Jongno R store in Seoul further serves as a vibrant testament to Starbucks' unwavering dedication to sustainability and eco-friendly practices, seamlessly combining artistic expression with a commitment to a greener future.
Starbucks Korea's nft initiative is not just about NFTs; it's about using art as a powerful tool to promote sustainable practices and inspire positive change.
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*All financial/investment opinions expressed by nft Plazas come from the personal research and experience of our site moderators and are intended to be educational material only. People should thoroughly research any product before making any type of investment.
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