music streaming platform, Spotify, is experimenting with token-controlled playlists that allow NFT holders to connect their wallets and enjoy curated music from their communities. For now, the service is only available to select NFT projects, including Fluf, Moonbirds, Kingship, and Overlord, and is accessible to NFT holders in the US, UK, Australia, Germany, and New Zealand.
That being said, select playlists will be continually updated throughout the three-month trial period, and will be accessible by NFT holders in qualifying communities via a unique link.
Overlord, a Web3 media and gaming universe, was one of the first to break the exciting news to their community. In a tweet, the project notes that holders of its Creepz NFTs can connect their Web3 wallets to Spotify and access its “community curation.”Invasion” play list
overlord x @Spotify 🎶
We have been selected as one of Spotify’s partners in a new pilot.
🦎 Exclusive pilot of your token-enabled playlists
🎧 Launch with a playlist curated by the headlineDetails below ⤵️ pic.twitter.com/MDTjPRCXS5
— Overlord (@Overlord_xyz) February 22, 2023
Kingship, the Universal Music Group-backed NFT band, was also quick to share the good news with their community. The project revealed that it has created a token-controlled playlist for its NFT holders. The playlist features popular acts like Snoop Dogg, Missy Elliott, Queen, and Led Zeppelin.
Spotify aims to improve the user experience on its platform
Speaking about the new experiment, a Spotify spokesperson notes that the platform “It routinely performs a series of tests in an effort to improve our user experience.” Before adding, “Some of them end up paving the way for our broader user experience, and others serve only as important takeaways.”
For now, though, it’s unclear if the platform will widely implement the feature or not. This will be heavily influenced by how the NFT community reacts to the feature.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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