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South Korean conglomerate Lotte Group has tapped ethereum's Layer 2 network, Arbiturm, to enhance its ai-powered metaverse platform, Lotte Caliverse.
Announced at CES 2025, the Arbitrum blockchain, with its 250 ms block times, is <a target="_blank" href="https://www.coindesk.com/tech/2025/01/07/south-korea-s-giant-lotte-group-taps-arbitrum-for-its-metaverse-platform” target=”_blank” rel=”nofollow”>described by Steven Goldfeder, CEO of Arbitrum developer Offchain Labs, as the “ideal terrain for Caliverse,” enabling “high-quality performance within virtual worlds and gaming experiences.”
Goldfeder added that the Arbitrum technology will provide users with a seamless, easy-to-use experience, setting “a new standard for Arbitrum-based interactions in virtual worlds.”
Created in partnership with gaming industry giants like Epic Games, leveraging technologies like Unreal Engine 5, Lotte Caliverse offers a metaverse platform and features experiences like virtual shopping with real-world product deliveries, immersive K-Pop, and music concerts. electronica with stars like NMIXX and DJ ALOK, and interactive gaming experiences, including the recently announced “Caliverse: Invasion.”
The platform will feature brands from Lotte Group's extensive portfolio, including Lotte Duty-Free, Lotte HiMart and Lotte Cinema, alongside world-renowned names such as Givenchy, MCM, L'Occitane, Fresh, 7-Eleven and world-renowned electronic music. festival, The world of tomorrow.
Caliverse initially went live in August last year and is now available for users to experience, but the integration with Arbitrum will add crypto payments to the platform.
The latest development is based on the Lotte Group's strategic partnership with Arbitrum, which was announced last year and positions Arbitrum as the leading blockchain infrastructure provider for Caliverse.
As part of this expanding collaboration, Lotte is also expected to receive what would be the largest ever grant in ARB tokens from the Arbitrum Foundation. This deal is still under discussion and has not yet been finalized, according to Arbitrum executives.
Lotte Group has a history of exploring blockchain technology, having initially revealed its metaverse development plans at CES 2023. That same year, the company collaborated with ethereum sidechain Polygon to expand its nft initiatives.
Meanwhile, Arbitrum has steadily cemented its position as a major player in the Web3 gaming space. Last month, the project released Captain Laserhawk: The GAME, a multiplayer shooter that leverages blockchain to enable web3-based experiences.
In June 2024, the project unveiled a $215 million funding program to support game developers in a bid to advance the web3 gaming sector.
According DappradarThe blockchain currently hosts over 100 games, with the main games being CryptantCrab Prime, Zeeverse and Overtime Markets.
