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Emart24, a prominent South Korean convenience store chain, is set to introduce a bitcoin-themed food box as an in-store item.
According to a statement dated May 9 advertisementThe company has partnered with local cryptocurrency exchange Bithumb to bring the bitcoin deliciousness to life.
The association will make 30,000 of these food boxes available at the end of the month. Each box will cost $4.30, or 5,900 Korean won.
Local media reports Add that the bitcoin food boxes will also allow shoppers to participate in a bitcoin giveaway worth 10,000 won. Customers must download the Bithumb app and enter the coupon number found on the food boxes to participate.
In recent times, South Korea has actively seen consumer brands engage in promotions that integrate cryptocurrencies. crypto companies have also taken several steps to bring cryptocurrencies to the grassroots level.
Cryptocurrency exchange Upbit has previously collaborated with cultural icons such as K-pop to launch an nft platform aimed at global fans of their artists.
Before that, MiL.k, a crypto rewards startup, associated with South Korean retailer Shinsegae Duty-Free to launch cryptocurrency-based reward points.
The recent move is part of Bithumb's broader campaign to promote cryptocurrency trading in South Korea.
In a bid to onboard new users, the exchange is also offering bitcoin worth 20,000 won for users who register using an NH Nonghyup bank account. a spokesman aggregate that users who already have a bank account must connect it to Bithumb to be eligible.
The event also comes at a time of heightened scrutiny in the nation. Recent reports suggest that the country's Ministry of Justice and Ministry of Interior and Security are ready to discuss the creation of the Joint Virtual Asset Crime Investigation Unit.
The nation will also introduce its first regulatory framework for digital currencies on July 19. The regulations will impose stricter penalties for cryptocurrency market manipulators.
