At the Consumer technology Association (CES) 2024, an influential technology event held in Las Vegas, Sony presented its innovative new imaging technology called “Digital Birth Certificates”, which reflects similarities with NFTs.
Sony digital birth certificates for journalistic integrity
Sony's digital birth certificates aim to help journalists by authenticating content and protecting them against unauthorized use of images.
During the conference, Neal Manowitz, president and chief operating officer of Sony Electronics, emphasized the importance of maintaining the authenticity of creators' work.
In collaboration with entities such as the Associated Press, Sony is developing this technology to certify the origin of content, safeguard facts and counter misinformation.
The primary goal of this “novel” technology is to address the challenges posed by generative ai in journalism, ensuring the integrity and originality of photographs in a rapidly advancing era of artificial intelligence.
With this innovative step, Sony is on a mission to not only improve the credibility of content but also pave the way for a more trustworthy digital media landscape.
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