Soccer legend Ronaldinho Gaúcho has hinted at a return to the cryptocurrency scene. On June 23, he posted on x, declaring that it was time for the asset class to “go mainstream” and urging his followers to join him.
However, this announcement has not been received with enthusiasm. Instead, it sparked criticism and skepticism from the crypto community, with prominent on-chain researcher ZachXBT leading the way.
Ronaldinho's cryptocurrency return sparks controversy
ZachXBT questioned Ronaldinho's motives, suggesting that his sudden re-entry into the world of cryptocurrencies could be due to financial difficulties. In a direct response, ZachXBT said: “Is this a translation of you being broke again? In case you forgot, here are all the crypto projects you boosted and scrapped over the years.”
<blockquote class="twitter-tweet”>
It's time for cryptocurrencies to go mainstream, who's with me?
—Ronaldinho (@10Ronaldinho) twitter.com/10Ronaldinho/status/1804952780479557858?ref_src=twsrc%5Etfw” data-wpel-link=”external” target=”_blank”>June 23, 2024
Accompanying this statement was a screenshot detailing Ronaldinho's involvement in several crypto projects, including the Baby Doge meme coin, Atari Chain, Lord Society nft, and World Cup Inu (WCI).
<blockquote class="twitter-tweet”>
Is this a translation for you to be broke again?
In case you forgot, here are all the crypto projects you pushed and scrapped over the years. pic.twitter.com/VvVRQR6tKt
– ZachXBT (@zachxbt) twitter.com/zachxbt/status/1805076904682434863?ref_src=twsrc%5Etfw” data-wpel-link=”external” target=”_blank”>June 24, 2024
Ronaldinho's previous entry into cryptocurrencies has been filled with controversy. A recent scandal involved the “18kRonaldinho” project, which was accused of being a $61 million pyramid scheme.
He promised unrealistic returns of 2% per day to investors who invested at least $30 in digital currencies. Ronaldinho had appeared as an ambassador for the company, which initially sold watches and jewelry, but during a hearing in the Brazilian Congress he denied any formal association, claiming that his image was used without his consent.
This was not the first time the celebrity was involved in the crypto space. In February 2022, she partnered with Graph Blockchain subsidiary New World Inc. to become an ambassador and promote nft experiences to her massive fan base, which includes nearly 77 million followers on instagram.
Later that year, it also collaborated with decentralized exchange P00LS to launch its own token, RON.
Scrutiny and controversy over Meme coins
Several other high-profile personalities have dipped their toes into the crypto waters, often with mixed results. The crypto community has recently seen a rise in celebrity-backed meme coins, many of which have rapidly fallen in value, causing significant losses to investors.
Celebrities such as Caitlyn Jenner, Andrew Tate and Nigerian musician David “Davido” Adeleke have also faced backlash for their involvement in such ventures. Blockchain analytics firm Bubblemaps also accused Andrew Tate and Iggy Azalea of engaging in insider trading within the meme coin projects they promoted.
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