Royce 5’9″, the platinum-selling rapper, has revealed a collaboration with Passage, a blockchain-based virtual world builder, for the debut of his latest project, The Heaven Experience. The project features a virtual world where fans can connect with Royce and his team. Furthermore, it also offers access to exclusive content such as songs, performances, interviews, events, apparel, and more. The pass to enter The Heaven Experience will be available for purchase on April 4th. Coincidentally, the virtual world release lines up with the release of Royce’s EP, The Heaven Experience: Lost Sessions, on March 31.
Royce 5’9″ announces partnership with Passage
To commemorate Day 313, Royce 5’9″ took the stage at halftime of the Detroit Pistons game and revealed his collaboration with Passage. Royce’s career includes being a rapper, songwriter, and producer. In addition, Royce 5’9″ is also a community activist and entrepreneur. In addition, he has also been exploring new ways to connect with his audience.
His ultimate goal is to establish an authentic relationship with his fans, fellow artists, and the community through immersive experiences. He Heaven Experience Project serves as a demonstration of this vision. As such, this project aligns with Royce’s commitment to community and empowerment, which is highlighted by his recent successful NFT offering. The NFT gave fans a share of streaming royalties from their critically acclaimed song, “Caterpillar,” featuring Eminem and King Green.
What is the Heaven Experience?
Heaven Experience Pass holders will have exclusive access to Royce and his team, allowing them to interact directly with the community and other artists in real time. Additionally, the virtual world will provide a unique and immersive space for fans to connect with Royce and the Heaven Studios family.
Lex Avellino, the founder and CMO of Passed, expressed his excitement about the collaboration with Royce 5’9″ and his team. According to him, the team has developed Passage specifically for artists like Royce. Artists who have a compelling story to share and a sincere desire for an authentic connection with their audience. Passage allows creators to engage directly with their followers. This is achieved through immersive and personalized 3D virtual environments, thus creating deeper relationships that are impossible to achieve on conventional social media platforms.
Royce 5’9″ connects with fans in a virtual world powered by blockchain
The Heaven Experience project gives fans the exclusive opportunity to interact with Royce through blockchain technology. Additionally, this project echoes Royce’s dedication to community and empowerment, which is evident in his successful NFT offering.
On April 4, fans can purchase the Heaven Experience Pass. As such, it follows the release of his EP, The Heaven Experience: Lost Sessions, on March 31. This initiative underscores the potential of blockchain technology to reshape the entertainment industry. It also allows creators to deepen the relationship between artists and their fans.
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