Poolsuite announced a collaboration with Ralph Lauren yesterday. This marks the first time the Miami-based NFT project has partnered with a major consumer brand. What do we know about Poolsuite’s collaboration with Ralph Lauren?
Image Credit: Poolsuite
What do we know about Poolsuite’s collaboration with Ralph Lauren?
pool suite and Ralph Lauren are working together to design a Ralph Lauren x Poolsuite NFT. By owning Ralph Lauren x Poolsuite NFT, holders will gain exclusive access to an upcoming special event. Owners of Poolsuite’s Grand Leisure Collection will also be able to upgrade “Leisurist” avatars with Ralph Lauren gear.
This partnership is part of Ralph Lauren’s broader vision of Web3. The fashion brand has also just opened a new store in Miami’s Design District that accepts cryptocurrency for payments. By partnering with Bitpay, customers can now use various cryptocurrencies to purchase from the store’s curated selection of clothing, bags, and accessories.
Ralph Lauren is also hosting a 3-day event at a North Miami beachfront property in April. The fashion giant intends to create an immersive experience so visitors can glimpse “a distinctive expression of Ralph Lauren coastal living.”
What is the Poolsuite NFT project?
The Poolsuite NFT Collection launched in November 2021. The 2,500-piece project is a membership club that provides homeowners benefits and access to events focused on the Miami, FL lifestyle. The self-described “internet entertainment company” created the NFT collection as their entry into Web3.
pool suite founder Martin Bell wrote, “I am pleased to announce that our beloved organization will imminently begin the transition to the new world of the interweb, also known as “The Web III”. Our first release, the NFT Executive Member*, will grant holders early access to a new set of projects and tools that we are about to start building, along with early access to our upcoming Poolsuite token, which will power our future thriving global economy. entertainment on the Internet.
The collection has a volume of over 3,200 eth since launch and is currently sitting at a floor of 0.7 eth. ᅠ
Why did Marty Bell create Poolsuite?
Marty Bell created Poolsuite to have fun. Bell, a native of Scotland, fell in love with laid-back American beach music and wanted to share his favorite playlists with others. He decided to create a website that would be part Internet radio station and part homage to the aesthetic of 1980s beach-themed ads.
Image Credit: Poolsuite
The result of this mix became Poolsuite. It’s an ’80s-looking pixelated website with chunky graphics and links to playlists, apps, and a newsletter. The weekly newsletter called the Palm Report has more than 83,000 subscribers and serves as an “uplifting cocktail of content exploring the good life.”
Poolsuite was an instant hit. Fans of the website were immediately drawn to the nostalgic internet early artwork and loved Bell’s musical selections. Bell has been careful to protect its company’s brand since its launch. He denied multiple partnership requests to create craft beer, pool floats, swimwear and other products. Eventually, however, he agreed to produce a line of sunscreen. The sunscreen is called “The World’s Best Smelling Sunscreen,” has notes of coconut and banana, and is a perfect fit for the Poolsuite brand.
Bell clearly has a clear vision for the future of Poolsuite. He has carefully crafted the company’s image of him. By partnering with Ralph Lauren, he’s helping to create value for his Poolsuite NFT holders and bringing the laid-back, beachy vibes to Web3.
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