Ralph Lauren has joined the Web3 world with NFT invites! Significantly, the brand is inviting guests to a private party using NFT invites and is now accepting cryptocurrency at its Miami store. This is the first time Ralph Lauren has embraced crypto payments. So if you love fashion and blockchain technology, this is one event you don’t want to miss!
Ralph Lauren makes history with NFT tokens and cryptocurrency acceptance
Ralph Lauren, the American clothing retailer, has made history by accepting cryptocurrency for the first time at its Miami Design District store. The company also aims to improve the crypto-native experience. Notably, the luxury brand has partnered with Poolsuite, an online leisure community that is deeply connected to the Miami lifestyle. As part of its multi-tiered partnership, Ralph Lauren offers an NFT gifting experience to its customers.
So what do we know about Poolsuite? Well, Poolsuite, a vaporwave digital neighborhood known for Poolside.fm, sold NFT memberships to its “Internet Leisure Corporation” in November 2021. Nearly a year later, it coined a side collection, “Grand Leisure.” Ralph Lauren Commemorative the tokens have now been sent to Poolsuite NFT holders. Excitingly, these NFTs represent tickets to the private party at a Miami property in late April. Significantly, more than 2,700 addresses have received NFTs. Additionally, holders of Poolsuite’s Grand Leisure Collection can update their “Leisurist” avatars with Ralph Lauren-inspired digital looks from the retailer’s recent runway show in Los Angeles.
It’s exciting to see Ralph Lauren’s first steps in embracing NFT, crypto and Web3. They now accept a variety of cryptocurrencies including bitcoin (BTC), ether (ETH), apecoin, and USDC. Also, they are using NFTs as tickets for an exclusive event. Ultimately, these moves reflect Ralph Lauren’s growing interest in web3 and its desire to accommodate customers using crypto.
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