Very popular fashion brand, ralph lauren, has kicked off his Web3 campaign by distributing NFT giveaways to the good people of Miami. The initiative sees the storied brand strike a multi-tiered partnership with the city’s Poolsuite Web3 community as Ralph Lauren looks to tap into Miami’s bustling crypto scene.
The collaboration will see members of the Poolsuite community receive a “Poolsuite x Ralph Lauren NFT” gift that will offer access to an exclusive face-to-face event. The event itself will be part of a three-day immersive experience hosted at a private estate in Miami later this month.
Palm trees and eternal sun. welcome to #RLxPoolsuite. For the first time, @RalphLauren celebrates the vibrant energy of Miami in collaboration with @PoolSuite #RLMiami pic.twitter.com/FdhZc1bzwe
—Ralph Lauren (@RalphLauren) April 4, 2023
Ralph Embraces Lauren NFT and Crypto Payments
The move comes as part of a series of Web3 initiatives employed by the company, which will feature influencers, clients and owners of Poolsuite x Ralph Lauren NFT. Sources close to the matter reveal that the move is meant to commemorate a recently launched one-of-a-kind Ralph Lauren store in Miami’s Design District. It is designed in a modern way with a digital aesthetic and interactive screens where users can consult their catalog and even book styling appointments.
It will sell the usual luxury collections for men and women, plus specialty bags and other accessories. Interestingly, these items can be purchased with cryptocurrencies such as Bitcoin, Ethereum, Polygon, Dogecoin, and many others. To make crypto payments possible, the company partnered with BitPay, a crypto payment service provider, marking the first time a store under the brand has incorporated crypto payments.
That said, the company’s Web3 push comes at a time when many fashion brands are actively exploring Metaverse opportunities. In the recent past, companies like Gucci and Prada have launched their own campaigns using NFTs to encourage and reward customer loyalty.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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