Pepe (PEPE) saw its price recover over 19% today after Binance launched a new promotion on its Simple Earn platform.
This promotion is attracting new demand for PEPE as traders take advantage of the increased profit potential.
Meanwhile, Polygon-based meme coin Sponge V2 (SPONGEV2) has extended its rally once again, and is now up 126% since its launch on February 5.
New Binance promotion causes PEPE price to spike
PEPE's price surge comes just after Binance, the world's leading cryptocurrency exchange, launched a new series of promotions for the token.
Binance aims to drive demand for PEPE with these promotions, offering free tokens and higher interest rates.
The first part of the promotion consists of giving away 700,000 PEPE tokens to the first 50,000 people who learn about the project through an online questionnaire.
The second part of the promotion allows all Binance users to earn up to 9% additional interest on top of the standard rate just for holding PEPE on the exchange's flexible savings protocol.
Both elements incentivize investors to buy and hold more PEPE.
The result is that PEPE has experienced a wave of buying pressure, pushing the price of the token up to $0.00000140 today.
However, since that intraday peak, the PEPE price has fallen 8% as investors likely took profits.
Lack of use cases presents a challenge for the future of PEPE
While promotions may generate short-term interest in PEPE, the token still faces long-term challenges around its utility.
Unlike meme coins on other blockchains like Solana, where integration with DeFi dApps or nft projects is common, PEPE lacks a clear use case beyond speculation.
This raises the question of whether the token can maintain its value in the long term.
Recently, several Solana-based meme coins with tangible utility have greatly outperformed PEPE, even without exchange promotions.
For example, based solely on social media advertising, dogifhat (WIF) it soared 168% in early February.
So while Binance's incentives may temporarily boost the price of PEPE as investors look for short-term gains, the token's lack of functionality could prevent it from capitalizing on these gains.
Unless the PEPE developers reveal integration plans or a new business model, its revival may be short-lived.
Sponge V2 creates value with betting, games and community after polygon migration
While PEPE's profits may depend on promotions, other projects are generating more sustainable value.
An example is Sponge V2which has risen 7% in the last two days.
Unlike PEPE, Sponge V2 aims for real-world utility through integration with a play-to-earn (P2E) game currently in development.
This racing-themed game will allow players to compete against their friends and earn more SPONGEV2 tokens by ranking on the monthly leaderboard.
As the game's development progresses, the buzz around Sponge V2 is constantly growing.
Additionally, Sponge V2 offers lucrative betting rewardswith the current APY set at over 880%.
Since migrating to Polygon earlier this month, SPONGEV2's price has risen 126% as users flock to the token.
More than 50,000 people now own SPONGEV2, and this number is increasing daily.
The token has also generated a constant buzz on YouTube, with influencer ClayBro speculating that it could have “100 times greater potential.”
While the hype over meme coins may fade quickly, Sponge V2's combination of P2E utility, staking rewards, and online community makes it an under-the-radar gem.
Furthermore, with the token's market cap of just $51 million and its fully diluted market cap of $189 million, SPONGEV2 appears to be attractively priced relative to its potential value.
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