NEWSLETTER
Renowned pizza brand papa johns, joined the Metaverse through the OneRare foodverse. The company is set to release digital collectibles of its three most popular pizzas. These NFTs will be available to be minted by foodies around the world.
Papa Johns has leveraged OneRare, a Metaverse platform, to introduce these NFTs. OneRare caters to the global food and beverage industry, allowing visitors to play NFT food games, enjoy virtual restaurant experiences, and exchange NFTs for real meals.
Now, visitors to the platform can count on finding Papa Johns NFTs among the many collectibles on offer. These collectibles will be based on Super Papa’s Pizza, Spicy Chicken Ranch Pizza, and Vegan Sheese Garden Special Pizza.
The Foodverse is abuzz with excitement as @papa johns joins the fight! Get ready for some delicious pizza goodness!
#Papa Johns #FoodVerse #PizzaLove
— OneRare Foodverse (@onerarenft) March 30, 2023
This collaboration marks Papa Johns’ entry into Web3 and opens up a new dimension for its fans to explore. Holders of the yet-to-be-released NFTs will be part of the brand’s virtual journey, touching on its history and sharing the secrets of some of its famous recipes as part of an immersive experience.
Like Starbucks, Papa Johns hopes to incentivize and reward brand loyalty through the use of non-fungible tokens.
Papa Johns Pizza will use NFT to capture and reward loyalty
Speaking to the press after the announcement, Tapan Vaidya, CEO of Papa Johns in the UAE, notes: “We are committed to staying ahead and exploring innovative technologies like NFTs and web 3.0. This not only positions our brand at the forefront of the industry, but also helps us capture the attention and loyalty of the next generation of consumers, who are eager for cutting-edge experiences. Our alliance with OneRare is a step in that direction.”
The enthusiasm is shared by Supreet Raju, co-founder of OneRare; he points out that the future of food is digital. Therefore, both companies are setting the pace for the industry with the launch of these NFTs.
“Papa Johns Pizza is a beloved brand that has always been at the forefront of innovation. With this partnership, we are proud to help them pioneer a new frontier in the food industry by harnessing the power of blockchain technology and NFTs.”
With that being said, these NFTs will be accessible via OneRare Kitchen, with more details to be released in the coming days.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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