OneOf took a big step forward on its mission to onboard 1 billion non-crypto natives to Web3 this week. The NFT platform announced the acquisition of TAP Network, a software company that creates customer loyalty programs for some of the biggest brands in the world. Why OneOf Acquired TAP Network?
Why OneOf Acquired TAP Network?
TAP Network has developed proprietary software that uses blockchain technology to create customer loyalty programs. Clients can use this software to earn points or cryptocurrency. Those points or crypto can later be redeemed for IRL items from over 250,000 brands. Some of TAP Network’s customers include Uber, Warner Music Group, and Brave.
OneOf is using this software to create a new product called OnePlatform. OnePlatform will combine TAP Network technology with OneOf’s easy-to-use NFT platform. In doing so, the California-based company seeks to revolutionize the brand/consumer relationship by rewarding consumers for engaging with brands. In the process, OneOf believes that customers will become advocates for the brand.
CEO Lin Dai writes: “Web3 presents an opportunity for major brands and institutions like never before. Instead of brands ‘paying a toll’ to access their own audience through Big Tech platforms, companies can now own their Web3 platform and technology stack from the ground up, and build authentic, lasting relationships with their communities. ”.
What is OneOf?
OneOf is a Web3 platform that makes it easy to create and collect NFTs. Anyone can use it to sell digital collectibles without needing to know anything about smart contracts. Since its inception in 2021, the Web3 company has created digital collectibles for Doja Cat, The Notorious BIG, American Express, Ebay, Anheuser-Busch, Gatorade and more.
By acquiring TAP Network, OneOf makes it easier for brands to build customer loyalty programs using blockchain technology and continues to be a leader in making Web3 accessible to all.
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