This week, NYX Professional Makeup revealed the first beauty DAO in the NFT sector: GORJS. According to the L’Oreal-owned brand, this community will serve as a place where digital creators can thrive. The project’s advisory board includes the co-founder of The Sandbox, an expert from Polygon Labs, and more specialists from Web3. Their debut NFT Passes, FKWME, will be available to pre-mind on January 31st, so here’s everything you need to know about the launch!
NYX Makeup GORJS: How does the new DAO work?
Popular makeup brand NYX kicks off 2023 by entering the Web3 world. Her first big project, titled GORJS, is a community-focused DAO that supports beauty in all its forms. The new organization will celebrate the diversity of creators and empower their progress in the digital age.
For example, artists will be able to get funding for their new NFT projects and reach a global audience. In the future, the NYX The team will also be launching a creator suite to help users bring their vision to life.
In fact, this one-of-a-kind journey begins with FKWME, the NFT passes that grant you access to the NYX GORJS DAO. Digital assets will drop on February 1 for 0.19 ETH a piece. All subsequent NFT releases of the upcoming GORJS Season Collections will be available via OpenSea.
What benefits do FKME pass holders get?
First of all, each holder will receive NFT airdrops of the upcoming GORJS season collections. This means that you can receive one collectible from every funded NFT project that is launched in a quarter of the year.
Additionally, each FKME Pass holder can vote on important decisions within the DAO, including future funding of NFT projects, exclusive releases, and more. Other important advantages are:
- Assignment of tokens to determine governance;
- Token performance for voting and allowlist bidding.
Who is behind the NYX NFT GORJS?
In short, the DAO founding team consists of NYX Professional Makeup team leaders and NFT experts. From 3D artists like Thomas Ntamtsios to developers and designers like Aurora Achille, Team Alpha aims to push the boundaries of the world of beauty in the digital age.
However, the project also has an impressive advisory board. Its core members are Sebastien Borget (co-founder of The Sandbox), Brian Trunzo of Polygon Labs, and Evelyn Mora of Digital Village, to name a few.
“With our first FKWME NFT collection, GORJS is elevating 3D creators across the industry and cultivating growth, equity and innovation within the community, ultimately providing them with a path to success within the Web3 ecosystem” . said NYX Cosmetics Global Brand President Yann Joffredo.
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