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Nike's digital wearables arm, .Swoosh, has hinted at a deeper dive into the gaming fashion domain. The company also expressed doubts about its non-fungible token (nft) expansion plans, according to a Jan. 12 blog post.
Nike presents virtual trip
.Swoosh, the digital flagship of sportswear giant Nike, spoke in a recent announcement about its efforts and previewed some future plans.
Nike also plans to strengthen its position in the video game space with the launch of a new line of virtual products called “Nike In-Game Wearables.”
The team says these wearable devices can be purchased and used directly within your favorite video games, virtually bringing realism to the games.
The publication highlights that the emphasis is on the joy of collecting and self-expression rather than mere transactions.
Nike intends to deepen its commitment to the community by offering exclusive physical products tied to in-game wearables, fostering a sense of appreciation for loyal members.
Beyond digital collectibles
An interesting aspect of Nike's strategy is the recognition that creators should benefit financially. By the second half of the year, Nike aims to allow users to transfer their digital collectibles to personal wallets that allow them to trade on third-party marketplaces.
This measure aligns with the company's policy aimed at providing royalties for art to its creators and promoting collaborative creation.
However, Nike adds that it will not develop its own market, but will instead focus on creating products and stories.
This approach aims to focus on what matters most to Nike and its community: a decision based on dedication to product quality and member satisfaction.
Scammers target OpenSea users with Nike nft scam
Following Nike's strategic shift toward Web3, scammers jumped on the bandwagon to take advantage of all the hype surrounding NFTs.
OpenSea, the leading nft marketplace, was a target, with scammers sending phishing emails offering an exclusive partnership between Nike and RTFKT with the promise of an nft deal.
One recipient, MasterJew.eth, co-founder of ApeFathersNFT, took to X to alert the public about the fraudulent scheme.
This incident highlights the need for users to exercise caution and verify communications from trusted sources in the rapidly evolving nft landscape.
Nike web3 enabled platform
.Swoosh, described on Nike's official blog as a “web3-enabled platform,” serves as a digital community that fosters inclusivity for athletes, digital creators and collectors.
Positioned as a space to shape the future of sports, .Swoosh allows members to explore and purchase virtual collectibles, including shoes and jerseys, which can soon be used in digital games and immersive experiences.
By data from nft” target=”_blank” rel=”noopener”>CoinGeckoThe global nft market capitalization exceeds $28.1 billion, with a drop of -3.6% and a trading volume of more than $2.8 billion in the last 24 hours.
