The NBA metaverse seems closer every day, now with the release of a new scanning technology that allows fans to create 3D models of themselves and insert them as avatars in NBA games. As many expected, the NBA appears to be joining the growing trend of metaverse experiences.
Image Credit: Action Network
Enter the metaverse of the NBA
New NBA scanning technology will allow fans to create a 3D avatar of themselves by using their smartphone’s camera to scan their face and body. This process will take around five minutes and the resulting 3D model can be viewed in NBA games. Consequently, users would insert these avatars into a game, substituting a real player for their new avatar. Everyone could now have the chance to experience the game from a whole new perspective.
The new NBA technology was introduced at the 2023 NBA All-Star Tech Summit by NBA Commissioner Adam Silver. Silver also discussed the future of the NBA streaming experience. The goal, according to Silver, is to create a more immersive and interactive experience for fans, and the new scanning technology is just one step in achieving that goal.
The new NBA scanning technology also shows the growing trend towards metaverse experiences. The metaverse is a virtual world where users can interact with each other and with digital objects. It’s been described as the next evolution of the internet, and companies like Facebook and Roblox are investing heavily in metaverse technology.
The NBA plans to improve the fan experience
NBA fans are excited about the new technology and eager to see how it will affect the viewer experience. Some fans are already imagining the possibilities, like using their avatar to participate in virtual pregame events or sitting courtside in a virtual reality version of an NBA game. He NBA Metaverse Demoreleased on the NBA’s social media channels, it only makes us dream of what we get to see next.
But new NBA technology can create a new and improved experience for fans. It also has the potential to open up new revenue streams for the league. In the future, we might see people buying digital clothing and accessories for their avatars. Consequently, attract the interest of new alliances and sponsorships with brands.
The move from the NBA to the metaverse is smart. The league has always been on the cutting edge of technology, from the introduction of the shot clock in the 1950s to the use of instant replay in the 1980s. By embracing the metaverse, the NBA proves once again that it is an organization with a vision of the future.
Image Credit: NBA
In conclusion, the new NBA scanning technology excites NBA fans, seeing a smart move for the league. The technology also shows the potential to create new fan experiences and revenue streams. As the metaverse continues to grow, the NBA demonstrates its ability to evolve and adapt to this new digital world.
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