Leading beauty brand NARS Cosmetics announces “ODENTITY”, a new NFT project inspired by its Orgasm Shades Makeup Collection, in collaboration with web3 Boss Beauties, a pioneering women-founded web3 organization. The NFT Collection is designed to boost self-expression and creativity in the digital world. ODENTITY presents two bespoke orgasm-inspired digital collectibles to empower women to be bold in their self-expression.
NARS x Boss Beauties: How the NFT Collaboration Is a New Wave of Empowerment
ODENTITY NFTs empower women around the world through the launch of two free digital collectibles. The former are exclusive to Boss Beauties holders and the latter collectible is available to everyone. Both collectibles are inspired by NARS Orgasm, the brand’s most iconic shade. The unique association aims to bring women into web3. It does this through a highly accessible mint, a series of educational and engaging virtual events, and more.
On February 11, Boss Beauties NFT holders receive ODENTITY collectibles. This also allows them to transform their Boss Beauties background into a stunning ‘Orgasm’ inspired look. The two brands will then feature an “ODENTITY” NFT courtesy of Boss Beauties original NFT artist Marion Ben-Lisa. This NFT is activated on February 13. Plus, it’s infused with the cult classic tones of NARS Orgasm, Orgasm X, and the new Orgasm Rush. Additionally, through a series of public and closed virtual events, NARS aims to engage its broader community in web3. Through these virtual experiences, both brands also aim to encourage their NFT holders to participate in professional panels with leaders from web3 and the beauty industries. The collaboration between NARS and Boss Beauties ODENTITY builds on the success of NARS’ first NFT collection, “Orgasm, Experienced.”
“ODENTITY is the digital embodiment of Orgasm’s award-winning and coveted peachy pink shade, and we’re excited to pay tribute to this brand icon in such a unique way. Boss Beauties shares our passion for empowering women and was an ideal partner to help expand access to web3 as one of the leading female-led web3 communities..” said Gabrielle Archambault, Executive Director, Global Media and Digital Innovation at NARS.
To learn more about the collection and brands, you can visit the official website NARS x Boss Beauties collaboration website.
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