The Institute for Digital Fashion (IoDF) makes its second appearance at Decentraland’s Metaverse Fashion Week (MVFW), scheduled for March 28-31, 2023. IoDF has a unique showcase at the fashion festival, featuring a collaboration with the British designer Bradley Sharpe, known for pushing the boundaries of physical fashion, into the metaverse for the first time.
The event aims to celebrate both physical and virtual fashion around the world. It shows cutting-edge technology in the industry. Big brands like Tommy Hilfiger, DKNY and Adidas are also at the event. MVFW 2023 features runway shows, immersive experiences, shopping, and after-parties.
IoDF at Metaverse Fashion Week (MVFW): how the brand carves its own path
This year, IoDF uses the moment of digital fashion to celebrate new talent and build a more sustainable fashion future. They also invite creators, collectors, designers and enthusiasts to join the digital revolution.
To further this, the Decentraland showspace will have two deluxe handheld devices:
- He IoDF Emblem Design 001: The IoDF Emblem 001 skin, from the IoDF: Emblem Series collection, asks the question: “At the end of the world, do you need more clothes?“.
- He Bradley Sharpe Mourning Dress: The Mourning Dress, from Bradley Sharpe’s AW23 ‘Something in the Air’ collection, is a Victoriana Tech-inspired gown with shirred sleeves and a hood.
Only 100 editions of each are available on the Decentraland market. Both statements are intended to provoke debate and discourse on the environmental impact of fast fashion. Furthermore, both collections bring to light the sustainable potential of the virtual world.
The IoDF’s founding ethics statement is celebrated through an MVFW experience that can be scanned via a QR code. The code takes users to the ‘badge for change series’ NFT site, which unlocks an AR billboard compatible with any landscape. This allows users around the world to participate in the sustainable fashion discourse, making the moment accessible to everyone.
House Of IoDF: Pushing The Edge Of Fashion
“PARIS, MILAN, NEW YORK, LONDON AND NOW, DECENTRALAND: HIGH FASHION HAS
IT GOES VIRTUAL!”, states the official IoDF press release.
For those wondering what to wear during MVFW, the latest IoDF NFT wearable is available at DressX, with utilities for a Decentraland skin version of the IoDF The Fashion Awards 2022 digital garment available with Tier 2 NFT.
In conclusion, Decentraland’s Metaverse Fashion Week is an exciting platform that brings together physical and virtual fashion, showcasing the latest technology in the industry. IoDF is taking this opportunity to promote sustainable fashion and encourage people to join the digital revolution.
“I entered this collaboration with IoDF knowing absolutely nothing about the possibilities of
metaverse and the impact it could have on my creativity. Associating with IoDF has given me a great
depth of intelligence in the future.” says Bradley Sharpe. “His knowledge and experience inspire a new generation of digital fashion. I am so excited to now be a part of your journey and encourage your values in my own bodies of
work!”
With fancy wearables, QR codes and NFTs, the event promises to be an immersive experience accessible to people around the world.
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