Moonpay acquires creative agency Web3 Nightshift

Moonpay, a crypto payment service, has just acquired Web3’s creative agency Nightshift. The aim of this is to further Moonpay’s mission and provide a complete set of Web3 services to its customers.

Moonpay acquisition

Toronto-based Web3 agency Nightshift is being acquired by Moonpay to provide a one-stop-shop for brands looking to get into Web3. This includes offering online currencies and other Web3 technologies such as non-fungible tokens (NFTs) and metaverse experiences. In addition, Moonpay, the fintech company, said the acquisition will further its mission to create a property-based Internet that is accessible to customers.

Additionally, Nightshift has been renamed to Other life as part of the acquisition. The agency will maintain its current list of brand clients, which includes Shopify, Adobe and Arsenal FC.

“There was a great opportunity for us to come together and now we can offer end-to-end lifecycle support for big brands.” said MoonPay CEO Ivan Soto-Wright. “Now we can go to any brand that has an idea or wants to get into Web3, and we can help them execute a complete end-to-end strategy.”

Keith Grossman, Moonpay’s corporate president, had a few words to say about the acquisition. He said Nightshift has undoubtedly created effective Web3 experiences that “deepen engagement with the brand.” He further said that customers don’t care what technologies can help them succeed; they just want to succeed.

About Otherlife

Nightshift, now known as Otherlife, is a Web3 studio that fuses ideas, technology, and experiences. The agency has an impressive client list that includes globally recognized brands along with notable Web3 companies. These include Microsoft, Faze, Opensea, Rug Radio and more.