MetaJuice, a blockchain-focused subsidiary of Together Labs, shares valuable NFT data collected from a survey of over 6,000 NFT buyers and sellers on IMVU, the world’s largest Web3 social metaverse. The data collected from these users offers a unique insight into NFT buying behaviors among the active IMVU community. These include people immersed in the virtual world since 2006! So what does the data say about digital assets in the information age? Let’s find out!
What does the IMVU NFT data reveal?
To collect the NFT data, IMVU sent out a 35-question survey to participants of all genders, ages, and platforms. Participation was completely voluntary, without payment of incentives. More than 40% of the participants are between 18 and 24 years old. Additionally, more than 60% of the participants identify as female and more than 30% have been with IMVU for two years or more. The release of this data comes at a time of resurgence in the NFT markets. Trading volumes have increased by 42.9%, from $662 million in October 2022 to $946 million in January 2023.
This is what they discovered:
- status symbol: The need to express oneself is evident, with 74% buy NFTs for reasons such as status, originality or visual appeal, while alone 13% bought NFTs with the intention to resell. Apparently owning NFTs as a status symbol is still paramount to the space.
- First Purchases: 87% of NFT owners made their first NFT purchase on IMVU, and 93% of NFT buyers are interested in buying again.
- future purchase decisions: Most 93% of buyers and 94% of vendors indicate an interest in buying and selling NFTs again in the future, respectively.
- other markets: According to IMVU, the other digital marketplaces that cryptocurrency enthusiasts use to make their purchases are
- Sandbox (15%),
- Coinbase (13%), and
- Blur (13%).
- positive feeling: 70% of buyers and 71% of sellers considered NFTs very favorable either something favorable, respectively.
- Opinions: In general, 40% of users describe NFTs as creative when describing their views on NFTs.
- Overall Satisfaction: 68% of buyers and 69% of resellers are satisfied with his participation in NFT.
- Discovery: Most NFT users gain knowledge about NFT from digital platforms. 45% of users gain awareness through social media, and 27% via news websites and online media.
More about the IMVU survey
The IMVU survey further sees that knowledge of NFTs was 18% in April 2021, but shot up to 71% in January 2023. Also, during that period, the general attitude towards NFTs has similarly changed.
- In March 2022, only 26% of the surveyed users had a response that was very favorable either something favorable towards NFTs, while 44% had a Neutral outlook.
- In January 2023, 49% of all users are Very either something favorableand alone 24% have a Neutral classification.
In the near future, IMVU creators will be able to transform their in-game goods into minted NFTs, and artists will specify the number of items, descriptions, and prices. These digital items will be listed on the IMVU marketplace upon approval.
Additionally, Together Labs introduces new limited edition NFTs every week. These are highly sought after digital artifacts and sell out fast. This results in MetaJuice reaching the #1 position! #3 on DappRadar’s 7-Day Collectibles Ranking!
About MetaJuice
Metajuice aims to unlock the metaverse through blockchain-based economies. This allows everyone to own, earn, create and shape their future. Their goal is to create a world where users, players, and creators can participate and share their success.
MetaJuice has already launched the metatoken VCOIN, active NFTs, and also plans to launch a new global metaverse token outside of the US and Canada. As a subsidiary of the world’s largest Web3 social metaverse, Together Labs, MetaJuice is perfectly positioned to achieve your vision.
All investment/financial opinions expressed by NFTevening.com are not recommendations.
This article is educational material.
As always, do your own research before making any type of investment.
