Members of the NYX Ethereum-based DAO will use non-transferable GORJS governance tokens for proposal voting.
NYX Professional Makeup, backed by L’Oréal, has launched an online beauty decentralized autonomous organization (DAO) called GORJS, pronounced beautiful. Additionally, NYX has introduced 1000 Ethereum-based NFTs called the FKWME Pass, pronounced as fuck with me pass. Notably, FKWME NFT passes will be released to the public on February 1, with a minimum price of around 0.19 ETH, which is valued at approximately $294 at current ETH prices.
NYX Professional Makeup is exploring the possibilities of Web3 to engage more global clients across the metaverse. Additionally, the NYX team wants to redefine beauty in the metaverse, an area that many companies like Nike are very interested in.
“From alien glass skin to transforming elemental lashes, makeup and digital fantasy intertwine in an aspirational and accessible way,” said NYX Global Brand President Yann Joffredo. saying. “In one case, the lashes can be stacked in a multi-tiered beauty application standard; in Web3, they could dramatically burst into lifelike flames that challenge the viewer to dream.”
The company will also be moving away from traditional content creators who rely on Web2 platforms like Instagram, TikTok, and YouTube to engage with beauty product customers.
Something new in beauty just dropped 👀
WE PRESENT GORJS ✨ Do you want to know what we mean?
👉 https://t.co/WApCVh5CTZ #TheFutureIsGORJS #LFG pic.twitter.com/hyNSwkA1u9— NYX Pro Makeup USA (@NYXCosmetics) January 10, 2023
In particular, members of the NYX Ethereum-based DAO will use non-transferable GORJS governance tokens for proposal voting. Of the 100 million GORJS tokens, 40% has been set aside for the community, 18% for community grants, 2% for token referrals or marketing, 10% for the founding team, 10% for mentoring and the remaining 20% for the reservation.
GORJS DAO has renowned Web3-focused executives on its advisory team, including Sandbox co-founder Sebastien Borget, Ready Player Me founder Timmu Toke, Polygon Labs Metaverse leader Brian Trunzo, and Amber Ward, CEO of the creative agency Invisible North.
NYX Professional Makeup: Web3 Beauty Metaverse Industry and NFT
The next generation of content creators wants to take advantage of the Web3 industry to monetize their skills on a scalable network. The metaverse is expected to grow exponentially in the coming years with high-profile institutional investors like Meta Platforms Inc (NASDAQ:META), formerly Facebook, on deck. Furthermore, the metaverse runs on blockchain technology that is free from third party interference.
According to the GORJS lite document, NFT enthusiasts can mint FKWME Pass, a limited collection of 1000 ERC-721 GORJS NFT access passes, at the allow list sale on January 31, 2023 and general sale on January 1. February 2023.
Individual wallets are reportedly only allowed to mint a maximum of 3 FKWME Passes during the allow listing process and during the general mint sale. One of the benefits of having FKWME passes is the opportunity to receive multiple airdrops over the life of GORJS.
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