Many of us already buy and wear jewelry in the physical world, but these days, sparkling gems are making their way into the digital realm as well. As part of a crop of brands leading the charge, jewelry company L’Dezen has announced its new collection of NFT fashion accessories.
Details about the collection
Officially released last week, the NFTs are based on the brand’s popular “Blooming of Ages” ring. Both the physical and digital rings were shown to customers at Meta Z Lounge in southern Seoul, and it was certainly a sight to see, set to 24-carat diamonds and attracting an impressive price tag of $75,000.
It was a true honor to launch our collaboration with @Gallererie_X in Seoul, South Korea yesterday. I’m going to bother you with this:#LujoEnLaBloqueCadena #Web3 pic.twitter.com/Bjbbd4o0bP
Payalia (@LDEZEN) January 18, 2023
The images that accompanied the NFT were designed with contributions from Gallerie X and represent one of the boldest fusions of jewelry and NFT we’ve seen yet and, according to company management, are looking to give fans something new and innovative. .
“The essence of luxury is in heritage and storytelling, which has been conveyed through traditional media. Now, using blockchain technology, NFTs are a new means of educating consumers and telling a compelling story, amplifying brand resonance and creating more value,” said Susan Shin, Strategist at L’Dezen.
They want more? Connect with NFT Plazas
Join the weekly newsletter
join our discord
Follow us on Twitter
Like us on facebook
Follow us on Instagram
*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has been featured on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.
