Get ready for the final race: lamborghini cars you are ready to conclude your NFT maneuver that coincides with his 60he anniversary celebrations. Bent “Epic Road Trip” The NFT initiative began last August, with the luxury automaker releasing four limited-edition and one rare-edition NFTs every month for the past seven months. Now the final installation will roar forward on March 20 and will reward collectors with its now trademarked bonus content.
Depending on the type of NFT they own, collectors will unlock several exciting utilities and high-octane experiences. These include access to the collectors-only Discord community, exclusive wallpapers for mobile and desktop, a Centro Stile sketch by Mitja Borket, Lamborghini’s chief designer, a VIP tour of the automaker’s headquarters , a GLB file to experience its metaverse, and an exclusive scoop. check out the latest Lamborghini model.
According to Christian Mastro, Marketing Director of Automobili Lamborghini, the company is committed to innovation, and this goes beyond its supercars. It touches all of their business aspects, especially as they work to reach out to the younger generations.
He adds,
“The Epic Road Trip is the latest example of our unconventional approach, which has driven us for six decades. As we celebrate 60 years of breakthrough,looking attitude, we want to reward past, present and future customers for their loyalty, giving them the opportunity to get more involved and connect with the brand.”
It’s just the beginning for Lamborghini in Web3
NFTs have been created with the help of INVENT.ATOM™ and web3 professional™ and it can be accessed from the Lamborghini NFT Marketplace, and the final launch of this epic journey will take place later in March. In addition, in the spirit of celebrating 60 years of excellence, the company will offer 60he-collectible digital anniversary.
People visiting your dealerships or attending anniversary celebrations can scan a QR code to claim the collectible. Additionally, the commemorative collectible will be airdropped to Epic Road Trip collectors. However, this privilege is only reserved for those who have purchased 2 or more NFTs in the 8 installments.
Holders of these commemorative NFTs will receive token-gated access to an exclusive AMA-style session with top executives from Lamborghini, where they will discuss the past, present and future of the company.
Although “The Epic Road Trip” drawing to a close, it’s just the beginning of the Web3 journey for Lamborghini. The company intends to continue to develop innovative engagement platforms that deepen its relationships with customers and fans.
They want more? Connect with NFT Plazas
Join the weekly newsletter
join our discord
Follow us on Twitter
Like us on facebook
Follow us on Instagram
*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);
