Starting this weekend, the Kraken logo will be exposed to millions of users thanks to the exchange’s partnership with the famous Formula 1 racing team, Williams Racing.
On March 28, Kraken, one of the world’s largest cryptocurrency exchanges, Announced signing a sponsorship deal with Williams Racing, considered one of the top four Formula 1 teams, along with Ferrari, McLaren and Mercedes.
According to Kraken’s statement, this is the exchange’s first partnership within the world of Formula 1. However, they are already preparing to increase their global presence at these events starting next year.
Kraken goes to F1
As a result of the partnership, millions of users will see the Kraken logo for the remainder of the 2023 FIA Formula One World Championship season on the halo and rear wing of the Williams Racing FW45 race car, driven by the famous drivers. Alex Albon and Logan Sargeant, who will also wear the logo on their clothing.
Welcome to the team, @krakenfx! 🤝#WeAreWilliams
—Williams Racing (@WilliamsRacing) March 28, 2023
In addition, both brands will collaborate on the design of limited edition caps with the Kraken logo to be worn at specific Grand Prix events.
James Bower, commercial director of Williams Racing, saying They were proud of their partnership with Kraken, bringing together “two of the longest-standing and most trusted brands in our respective industries.”
He added that they were excited to offer fans innovative experiences in cryptocurrency and Web3, as well as help the exchange reach new institutional clients and businesses through their networks and sporting events.
Unleashing the power of NFTs to engage motorsports fans
According to Kraken, the platform will drive cryptocurrency adoption in the motorsports sector by launching digital collectible experiences, allowing some of Kraken’s top NFT project holders to display their collectibles on the Williams Racing rear wing alongside with Kraken at certain Grand Prix events.
“For the first time, owners of some of the most exciting digital collectible projects in KrakenNFT will be able to display their NFTs on the rear wing, alongside Kraken.”
Mayur Gupta, Kraken’s chief marketing officer, said that this partnership will help demonstrate the positive impact that cryptocurrencies and Web3 can have within the automotive industry.
“Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance and innovation. Both are iconic brands that have stood the test of time, […] This partnership will allow us to engage with the global Kraken and Williams communities and showcase the impact and transformative potential of Crypto and Web3.”
As crypto potato As reported, this is not the first time a cryptocurrency company has entered Formula 1, as almost every participating team had at least one cryptocurrency sponsor last year. However, this changed with the crypto winter and multi-million dollar scams that heavily impacted the ecosystem.
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