In conversation with UXLINK CTO Bob Ng

UXLINK surpasses 10 million registered users, becoming the first SocialFi platform to reach this milestone, marking a significant achievement in blockchain technology.

UX LINK has achieved a major milestone by surpassing 10 million registered users, marking a historic moment in both blockchain and the emerging field of SocialFi, being THE FIRST 10 million user base on SocialFi. This announcement was made through UXLINK's official website and twitter account, confirming its status as the first product in these domains to achieve such a notable user base.

In light of this achievement, several questions related to UXLINK user data deserve to be explored. To shed light on this issue, we interviewed Bob Ng, CTO of UXLINK, delving into his user metrics:

Q1: Most blockchain projects measure their success based on the number of unique wallet addresses. Why does UXLINK emphasize “registered users” as a metric and how is this different from the number of unique wallet addresses?

A1: The emphasis on “registered users” serves to address two key concerns within the crypto space:

1. There are too many sybil or invalid wallet addresses in the crypto space, which are meaningless and pollute data.
2. We are a social platform and we champion the concept of “personas”/accounts because true social interaction involves connecting people. A person can have multiple wallets for different purposes.

Therefore, we use the concept of registered users for measurement. Registering as a user involves going through three stages:

• 100% invite-based: New users must be invited by acquaintances or partners within the UXLINK network and use an invitation code to register via Link-to-Earn.
• Requires human interaction to prove that the user is not a bot.
• Using UXLINK products.

Meeting these criteria qualifies as a registered UXLINK user, so the number of registered users is less than the number of unique wallet addresses. Currently, UXLINK has surpassed 10 million registered users, with connections to authorized wallet addresses totaling 15 million. Each user can have multiple wallets.

Do all users have a wallet? Yes, if a user comes from Web2 without a wallet, we provide them with an MPC wallet. Even if this wallet has no assets at the moment, if the user contributes to the community, they are still valuable. Mass adoption through social interaction is our mission and responsibility.

Is each wallet associated with a user? Not necessarily. We have specific standards for anti-sybil accounts and keep out millions of fake or invalid wallet addresses. Of course, we can't block them all and we should avoid accidentally blocking genuine users.

Do all users have a social media account? Not necessarily. We fully respect user privacy. Some users only have a wallet, while others may have initially logged in using a social media account but then canceled it, and we still provide them with good service.

Q2: What is the concept of UXUY Headlines? Does it refer to the number of token holders?

A2: First of all, UXUY is a type of on-chain POW (Proof of Work) score for UXLINK, used to record and incentivize community user growth and engagement. It is non-transferable. UXUY is generated entirely through a publicly transparent formula, without reservations or pre-minting, and everything is derived from POW “mining” from community users. The key attributes are POW, on-chain and non-transferable.

UXUY holders must meet three criteria:

1. The wallets of registered users.
2. Contribution to community-defined POW activities and receipt of UXUY.
3. Claiming UXUY in chain. That is, if there is no claim, they are not considered UXUY holders.

Therefore, UXUY holders are all community contributors and Web3 users and are potential governance token holders. Currently, the number of UXUY holders is 5 million.

Will the number of UXUY holders increase? Yes, as long as there is continued community contribution, the number will increase to over 30 million registered users, at which point UXUY mining will cease. At that point we believe that a very positive network effect will have been established.

Will the number of UXUY holders decrease? Yes, if some holders exchange UXUY for other assets, the number will decrease, for example by converting it to nft or governance tokens.

Q3: How many incumbents does UXLINK have and what are the criteria?

A3: The measurement criteria for UXLINK holders include three dimensions: community contribution, on-chain interaction, and the amount of assets in wallet addresses.

Prior to the Token Generation Event (TGE), our approach was as follows: UXUY holders would exchange UXUY for nfts of different tiers once certain thresholds were reached. nfts served as vouchers for airdrops, and before TGE, holders received $UXLINK based on the level and quantity of their nfts. Another round of “Sybil Burning” would also occur at this time.

So to simplify, before the TGE: nft holders = TOKEN holders.

After the TGE, the number of holders includes all legitimate and reasonable holders of UXLINK, including those who purchase tokens and continue to contribute to the community.

Currently, we have approximately 1,600,000 eligible holders and this number will increase or decrease with the release of liquidity.

Q4: Given such a large number of users and registered owners, will you implement anti-sybil measures?

A4: We certainly will. In fact, Sybil accounts are very common on web3, and the main goal of anti-sybil measures is to ensure the interests of a genuine and high-quality community. We will proceed in three steps:

Step one: Based on human verification or access compliance validation, we will identify wallet addresses as fake and exclude them from the system. These accounts will not be counted as registered users and will not generate UXUY “link to win” rewards. While this step can block most fake accounts, it should not be too strict to avoid inadvertently harming genuine users.

Second step: By entering the UXLINK network and generating UXUY rewards, we will further filter based on community contributions and activity levels. For example, if an account has been inactive for six months or has not successfully claimed UXUY, rewards will be claimed and redistributed within the community to incentivize high-quality users. This is a reallocation process to ensure that only users who truly add value to the community receive incentives.

Step three: Before the TGE, the community will carry out another round of anti-sybil measures, the methods of which will be announced by the community. Recovered UXUY rewards will be reintroduced to the community to incentivize high-quality users.

By implementing these three steps, we aim to ensure community quality, equity, and efficiency.

Q5: Many media outlets compare UXLINK with NOTCOIN, stating that UXLINK's on-chain data is better than NOTCOIN. What is your perspective on this?

TO 5: UXLINK and NOTCOIN belong to different domains; one is a platform and social infrastructure, while the other is a game. However, they share some similarities as their mission is mass adoption and they have a large user base. From my point of view, NOTCOIN has a larger overall user base, while UXLINK exhibits greater on-chain data and greater user stickiness. For example, metrics such as on-chain daily active users, monthly active users, as well as the ratio of daily active users to weekly active users and weekly active users to monthly active users, are higher for UXLINK compared to NOTCOIN.

Furthermore, monthly active on-chain users represent more than 50% of the total registered users for UXLINK, and UXLINK has a much larger number of holders compared to NOTCOIN before its TGE.

I think this can be attributed to three main reasons:

1. The level of user interaction in social products is much deeper than in games. Users not only participate in social interactions such as SBT/SocialGraph, group activities, invitations and learning registrations, but also participate in asset-related interactions such as SWAP, Airdrop, Pre-Market, etc. On the other hand, the interactions in NOTCOIN are relatively simpler, mainly Tap-to-Earn, which is comparatively shallower. The depth of interaction is determined by the nature of the respective platforms and is not indicative of superiority or inferiority.
2. User rigidity is closely related to social relationships and groups. Real-world social connections and our more than ten thousand groups build trust and lead to higher user retention rates.
3. In general, it is also related to the user selection process mentioned above for UXLINK. After three rounds of anti-whaling measures and filtering out fake accounts, although the total number of registered users may seem lower, the quality has improved significantly.

Both UXLINK and NOTCOIN are excellent products and in fact provide effective paradigms from web2 to web3 and from off-chain to on-chain. There are many aspects we can learn from NOTCOIN and we look forward to collaborating with them.

Future product development and direction of UXLINK

Bob by: Going back to our essence, our goal is to establish trust through familiar social connections while serving as a social platform for users and infrastructure for service developers.

In the future, we will collaborate with ecosystem partners to establish a socialized layer for asset generation, flow and distribution. This will allow users to use multiple applications safely, securely and easily without the need for complex cross-chain interactions, and benefit from their own social assets. Additionally, we aim to empower developers to make the most of our protocols, social relationships, and data to significantly improve development efficiency and growth quality through modular interfaces and products.