Virtually exploring Gucci’s tapestry of time
Upon first entering Gucci Cosmos Land, players will be immersed in a red and gold hallway that represents the beginning of brand founder Guccio Gucci’s career as a doorman at London’s Savoy Hotel. Introducing how far the fashion titan has come, explorers will later find themselves in a blue room with tons of digital designer bags.
Everyone is invited to “parkour” through numerous themed worlds while completing Metaverse quests. The first 100 winners will have the opportunity to virtually model one of four runway designs and participate in a prize pool of 100 $SAND (The Sandbox’s virtual currency).
In particular, mirroring popular tangible experiences through digital counterparts to drive awareness and issue exclusive benefits remains a strategic element of Gucci’s ‘Dream Big Team’ – the masterminds behind the brand’s Web3 initiatives such as ‘Gucci Relics’ and ‘Gucci Vault Land’, similarly. held at The Sandbox.
This time, however, Gucci Cosmos Land acts as an inspiring and enlightening journey for art lovers and fashion enthusiasts, celebrating the creativity that has defined Gucci for generations and continues to endure to this day.
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