Web3 projects like XCAD are changing the way creators interact with their fans, introducing new revenue models for both influencers and their followers.
One of the biggest advances of the digital age has been the ability of people to become their own brands, thanks to the overall increase in Internet media consumption and a plethora of innovative technology platforms that have lowered the barriers to content creation. .
In fact, it is estimated that the global creative economy is worth around $250 billion today.
moment, and is expected to almost double in size in the coming years, reaching a valuation
of 480 billion dollars by 2027, according to studies from Goldman Sachs.
But the creative economy as we know it is still hampered by several limitations that
predominantly revolve around the imposed algorithms and policies of any platform
the creator chooses to base.
These policies limit the profitability of individual creators and, combined with revenue sharing
model that is often biased in favor of the platform and its advertisers, results in an environment
where creators cannot reach their full potential.
But in recent years, new blockchain and Web3 innovations have emerged.
space that are destined to change this paradigm.
How Web3 boosts the creator economy
While the creative economy is booming, when we look beneath the surface we see
that relatively few creators actually make a living from their efforts. Of the estimated 7 million
musicians who upload music to Spotify every day, only 0.2% earn more than $50,000 a year,
while only 3% earn more than $1,000.
Similar inequalities can be seen on platforms like YouTube and Substack, while
Creators in the Apple ecosystem are subject to 30% taxes on in-app purchases and are
You are prohibited from tracking your followers' emails to generate subscription revenue.
Some Web3 projects are now finding ways to supplement creators' income without having to
to drag them away from their chosen platforms. An example of this can be seen in the creator.
fan loyalty platform and tokens, XCAD Network.
Instead of competing with companies like YouTube, XCAD seeks to complement existing ones.
platforms by providing additional content monetization options that bring creators and their
more united fan base.
One of XCAD's main offerings is a browser plugin that works alongside YouTube and
allows viewers to earn cryptocurrency rewards by interacting with their favorite creators.
When a creator signs up on XCAD, they receive custom tokens that they can then
topic to your audience. These tokens can be traded on the open market in an integrated system.
decentralized exchange (DEX), or maintained by long-term fans.
Since token burning mechanisms are implemented as the creator grows their audience, long-term holding can generate significant gains for the viewer as their creator grows in popularity and value. Tokens can also be staked in liquidity pools for the opportunity to earn passive income. Another monetization option includes minting exclusive nfts created from the creator's most popular highlights.
Crucially, XCAD tokens operate alongside platforms like YouTube, allowing creators to advance.
communities and fanbases that can generate income even before the creator generates
traction on YouTube itself.
Fairer distribution of income
The XCAD Network emerged as one of the most successful DAO Maker projects
launch platform in 2021 and has already onboarded YouTuber creators with a combined following of
more than 500 million.
These include notable names like MrIndianHacker, who has 36.5 million subscribers;
KhandeshiMovies, with a subscriber base exceeding 33.7 million; and Renato García, who has a
following over 27.8 million subscribers, along with many others.
YouTube giants Mr. Beast and KSI were among the early investors in the project, while
byViruzz, one of the most popular internet influencers in Spain, made a liquidity offer for creators (CLO)
in XCAD, creating custom 'VRZ' tokens that were distributed to audience members
world.
In addition to helping generate new revenue, XCAD also encourages a deeper commitment to
existing fans and helps maintain a loyal fan base through gamification and ongoing rewards.
While most platforms only distribute revenue between the creator and the platform
In itself, XCAD allows audiences to monetarily benefit from the growth of their favorite creators,
strengthen the links between an individual's brand and its followers.
This new revenue sharing approach helps address the inequalities of the current model and
turns fans into active participants in the growth of a content creator's channel. With
XCAD's ability to grant voting rights to community members turns the audience into
interested parties in the future direction of their favorite channels, forming a positive feedback loop
which helps creators better understand and serve their fans.
Promote independence in the future
One of the biggest obstacles aspiring creators and influencers face is the walled garden of
the platform on which they are based. For the creative economy to truly flourish beyond what is currently
expectations, creators must be equipped with tools that allow them to independently foster
Active communities that generate income despite the limitations of platforms like YouTube.
The creative economy is now on the verge of a transformation that promises to liberate
creators and allow them to foster engaged communities without being subject to centralized controls
arbitrary supervision and control, while incorporating fans as interested parties.
All financial/investment opinions expressed by NFTevening.com are not recommendations.
This article is educational material.
As always, do your own research before making any type of investment.
