Global designers challenge borders, identity and limits of physical fashion at the Metaverse Fashion Week 2025

(Press statement – London, United Kingdom, April 2, 2025)

Decentraland's The flagual virtual event returns from April 9 to 12, showing digital fashion as a new canvas for storytelling, activism and global identity.

Metainveria fashion week (MVFW) returns to Decentraland from April 9 to 12, in the midst of a changing fashion panorama characterized by the decrease in traditional luxury sales and preferences of consumers evolving. MVFW 2025 highlights the growing relevance of digital fashion as a significant response to these industry transformations. Under the subject of this year, “Infinite identities”, more than 47 designers and world brands take advantage of digital media to challenge creative limits and articulate nuanced cultural identities.

Housed in Decentral and 2.0The recently redesigned desktop customer offers improved images, greater interactivity and better accessibility. These improvements, developed during the event pause, provide an immersive and attractive environment for attendees and creators equally.

“This year's metaverse fashion week arrives at a critical moment for fashion and our society in general; a marked by rethinking priorities, authenticity and connection,” says Bay's main producer, main producer of MVFW. “I have had the privilege of working in close collaboration with each designer and brand that participate, and I have seen how digital fashion can raise unprecedented voices, ask important questions and cause real cultural change. At a time like this, when the physical world feels increasingly heavy or limiting, the third space as decantraland becomes places where people can breathe, create and really be in themselves.

Track clues: fashion as a cultural dialogue

The clues have always been the cornerstone of the fashion weeks worldwide, but MVFW 2025 reinvents this classic format through immersive, collaborative and interactive experiences. Attendees can anticipate creative surprises since designers redefine the track with innovative animated collections that blur the line between digital and physical fashion.

Cyberdog: The iconic London brand carries its aesthetics of Rave culture infused with neon to the virtual field, combining futuristic fashion with underground electronic subcultures.

Free to youth: The Ghana Free The Youth collective highlights street clothes and African creativity, celebrating bold and culturally conducted designs that unite physical and virtual worlds.

The banners we use: The MVFW inaugural Award of Decentraland presents deeply personal collections of emerging designers. With a $ 15,000 awards group, this unique competition challenged designers worldwide to create digital wearables that transmit powerful messages about identity, activism and resistance. The winning tickets will debut on a dedicated track, highlighting urgent social narratives and raising the voices often marginalized in the conventional way.

Interactive Designer Exhibition Rooms: Digital Fashion as Story Narration

In the heart of MVFW 2025 there are 16 exhibition rooms of interactive designers, each exploring the interaction between fashion, technology and cultural narrative. These exhibition rooms are divided into two thematic areas, I increased and Be historicaloffering different but complementary perspectives on digital self -expression.

• Be increased: This area highlights the innovative uses of fashion, AR and digital physics (“Figital”). Exhibition rooms include a style driven by ai by digital drip, virtual fashion improved by Ffface.me, portable collaborations with nft engine of another 1 x Templa and chipped microchip manicure technology.
• Self self: Dedicated to fashion as a cultural narration, this area highlights global narratives and identity collections. The highlights include the adaptive fashion for the prostheses of the SVD denim of Ukraine, the digital laptops inspired by the mycelium of Atelier GLTCH of Amsterdam and the culturally resonant digital narration of the Spatialgineers collective of Puerto Rico.

Immersive experiences and insicious conversations

Beyond the tracks and exhibition rooms, MVFW 2025 invites attendees to experience transformative fashion facilities and conversations that explore identity, technology and culture:

• “Tangled Q” by Cany: An installation of quantum inspiration art with avatars that are dynamically transformed, exploring fluid identities.
• “Galactic expansion outside the world” for the immersive type: A futuristic screen that fusion of beauty generated by ai, robotic haute couture and interstellar aesthetics.

A series of cured panels will submerge more deeply in key conversations, covering the evolutionary role of avatars in digital self -expression, the impact of ai on fashion creativity, portable technology in game environments and the intersection of physical and virtual retail sale. Panelists include leaders of the Harper's Bazaar Australia industry, Parsons School of Design, Ready Player Me, Institut Français de la Mode, Boy's Club and more.

Metverse Fashion Week 2025 takes advantage of an increasing appetite for fashion that has meaning beyond trends, indicating a change towards stories that import and identities that resonate worldwide. As digital spaces become essential platforms for expression, Decentraland opens new possibilities for creators and communities to develop a freer and more inclusive fashion vision. With immersive clues, interactive narration and conversations that challenge the status quo, MVFW 2025 invites everyone to experience how digital fashion can reflect and remodel our world.

For more information and prepare for MVFW 2025, users can visit mvfw.org and download the last client.

About Decentraland:

Seizomaland It is the first decentralized social virtual world, promoted by the community. Empuera to users create, explore and connect within an open and immersive digital panorama where they have their digital assets. Either hosting virtual events or designing their digital identity, people can shape a world that prioritizes self -expression and freedom, without the limitations of corporate control. Registered by its community through a decentralized Autonomous Organization (DAO) and supported by a non -profit foundation, Decentraland operates as an open and traversable source world that encourages creativity, property and innovation. By promoting collaboration and community, Decentraland is shaping the future of digital interaction, where individuals can really possess and build their digital lives.

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