Innovation was not reserved for developers at Game Developers Conference (GDC) 2023, as event coordinators pushed the boundaries of publicity, interviews, and celebrity status with their red carpet entrance. Done Oscar-style, GDC got virtual influencer Babka to interview the developers, allowing them to showcase their wares on Twitch. The creative input to the conference provided the perfect concept to promote and celebrate the global gaming industry.
GDC 2023 Red Carpet Oscars Style
The Moscone South Lobby at the Moscone Center was transformed into a glamorous red carpet for the event, hosted by Babka and her robotic feline friend, Nushi. Designed by renowned Hollywood creature artist Salvatore Salamone, Nushi entertained attendees in the form of a quadruped robot. Babka and Nushi’s mission was to demonstrate the power of interactive technology and its ability to transcend the screen. Additionally, the duo met with game developers eager to share their latest game releases and upcoming projects.
A celebration of the gaming industry
According to Babka, the time-traveling gamer granny, “Game developers are celebrities in the future, so much so that Nushi and I time traveled just to meet some of our favourites, which isn’t easy!”
Addressing the audience, Babka let the community know that GDC is not just a great gathering of the global gaming industry, but a celebration of its achievements. So many developers have happened in the last year, it’s hard to count. By inviting developers to share their stories and promote their projects, the red carpet event was a great way to foster unity in the gaming community.
count the fun online
The event was open to GDC 2023 ticket holders and was held at the Moscone Center in San Francisco. From March 22-24, Babka and Nushi aired #LivingLegends interviews, photos, and stories shared on social media. Follow Babka and Nushi on Twitter or Instagram at @yo_babka and @yo_nushi. You can see more of the event on their social networks.
GDC 2023 One to Remember
GDC 2023’s Oscar-style red carpet event brought together game developers from around the world in a fun and engaging way. GDC 2023 organizers took media to a new level with Babka and Nushi, the time-traveling virtual influencers. This creative approach to celebrating game development fostered a sense of unity, and the #LivingLegends hashtag allowed for continued celebration. As a result, GDC 2023 not only highlights the power of interactive technology, but also serves as a testament to the limitless creativity of the global gaming community.
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