Fireblocks announces Michal Ferguson as its new CMO in push for growth

Michal Ferguson has been named the new chief marketing officer (CMO) of digital asset services provider Fireblocks. According to the announcement, Ferguson's arrival marks a significant commitment by Fireblocks to non-custodial and counterparty risk-free markets, with the goal of benefiting both individual users and institutions. The announcement follows recent high-profile team additions, including Michael Levine as chief financial officer (CFO) and Madan Gadde as chief customer officer (CCO).

Prior to Fireblocks, Ferguson was instrumental in expanding the marketing capabilities of Snyk, a $7.4 billion cybersecurity company. With Fireblocks experiencing a surge in growth, including $53 billion in monthly outbound volume and a 160% increase in monthly active wallets, Ferguson's role as CMO will be instrumental in promoting a risk-free infrastructure. counterpart.

“It is a crucial time to join the Fireblocks team, especially as we find ourselves on the cusp of another major market expansion,” says Michal Ferguson, new CMO of Fireblocks. “The platform’s versatility and commitment to addressing the evolving needs of the growing digital asset customer base have allowed it to make massive strides in payments, tokenization and on-chain development. With the number of active customers expected to double this year, our goal is to ensure we safeguard every new dollar that is added to the crypto ecosystem.”

Fireblocks claims the appointment comes at a time when the industry is seeing a shift towards self-custody solutions, citing Chainalysis' “Geography of Cryptocurrencies” report and its data on users adopting more self-custody methods. The growth of the decentralized finance (DeFi) sector, with an increase in total value locked, underlines the trend towards systems that reduce counterparty risk.

“The explosion of new innovations over the past six months has led to a ‘crypto renaissance’ that is spreading like wildfire across the financial and non-financial sectors,” Michael Shaulov, CEO of Fireblocks. “In welcoming Michal, the collective prowess of our leadership team propels us toward our goal of serving thousands of startups and equipping everyone with the tools they need to securely bring new applications, products and services online. to scale”.

Fireblocks' non-custodial MPC technology has been widely adopted for various applications, including CeFi and DeFi exchanges, liquidity networks, staking solutions, web3 gaming, asset tokenization, and nft marketplaces, among others.