Welcome back to Runway, where we inform you from the front lines of the digital fashion revolution. In the beautiful chaos of trying to keep up with all things digital fashion and luxury, we missed out on some big announcements, as a model karlie kloss revealing his new initiative in Roblox and Diesel leaning on NFT music (signal Cooper Turley, a big supporter of music on web3 whispering “Music NFTs” while reading this snippet). Beyond that, we’ve got some big House of Web3 news, a look at the Levi’s backlash, and more.
Web3 House
Web3 House is minting its membership token on March 31. House of Web3 designs, produces, markets and distributes physical and digital products with continuous utility at scale. With a design studio and physical manufacturing facility, the team works with retailers large and small alike, including Fred Segal Los Angeles, Operation mode, saks fifth avenueand Sotheby’s Auction House. It is also the first retail platform to be fractionally owned by its community.
The pass, issued as an NFT, allows holders access to in-house manufacturing capabilities, promotion and sales on HW3.io, access to workshops, industry insights and consumer trend reports, and sticky token rewards from projects driven for the community. Those who mint will be in good company; Other token holders and founding members of the House of Web3 include: avery akkineni (SpectatorX), in iron (Shiseido Group), gigi grtouncle casimiro (Decentralized), brit morin (Best friend), Ashumi Sanghvi (Mad Global), and Stephanie Simon (Farfetch).
get klossy
In Karlie Kloss’ new hot destination on Roblox, aptly named fashion toilet seat, visitors are transported to an impressive two-story building reminiscent of the legendary Grand Palais, the site of Paris fashion shows. Fashion takes center stage as players create and design their own looks, competing to rise through the fashion ranks from intern to editor-in-chief by earning positive votes from their peers. The game has proven to be an instant hit, attracting seven million views in its first week.
Klosette’s styling studio is the first of its kind on the platform, allowing people to customize the color and texture of individual items and combine different makeup looks. Past iterations of worlds on Roblox initially featured simplistic boxy characters with limited customization options.
Levi’s Jeans goes AI
Levi Strauss & Co., the iconic legacy brand responsible for Levi’s Jeans, announced a historic partnership with lalaland.ai on March 22 to test its custom AI-generated models. Established in Amsterdam in 2019, Lalaland.ai has developed innovative machine learning technology that enables fashion brands and retailers to generate hyper-realistic models of all body types, ages, sizes and skin tones.
The company’s inclusive avatars have been designed to reshape the fashion industry’s approach to diversity, sustainability and inclusion for customers, brands and retailers alike. However, Levi’s is already against backlashas some people say replacing various human models with various AI models feels like a step backwards.
Levi’s responded in a statement. saying, “We are not reducing our plans for live photo shoots, the use of live models or our commitment to work with various models. Lalaland.ai’s technology, and AI in general, can potentially help us by allowing us to post more images of our products across a variety of body types more quickly.”
Diesel and Public Pressure
Dieselin association with media company Web3 Public Pressureunveiled its first commercial campaign in a “Discovery” series with a release featuring a downloadable audio track from the artist, HoneyLuv accompanied by exclusive artwork created by the visual designer nic paranoia. The first release sold out in four hours, with over 1200 tracks mintedgenerating nearly $50,000 in revenue.
