With Immutable, Ubisoft wants to create a new gaming experience to “further unlock the potential of web3.”
French game developer Ubisoft, best known for its titles “Assassin’s Creed” and “Far Cry,” has signed a partnership agreement with blockchain company Immutable to develop new products, leveraging web3 technology.
in a blog post On November 9, Immutable said it will help the Paris-based gaming company develop a “new gaming experience” that will unlock the “potential of web3.”
Although no details were given, Immutable CEO and co-founder James Ferguson said in a crypto-gaming-experience-immutable” target=”_blank” rel=”noreferrer noopener”>statement to the media that with the collaboration, players will gain “digital ownership,” suggesting that Ubisoft did not abandon its plans for non-fungible tokens (nft) even though the company had faced backlash of customers before.
<img decoding="async" width="1162" height="681" src="https://crypto.news/app/uploads/2023/11/image-7.png” alt=”Far Cry Developer Ubisoft Turns to Immutable for Blockchain Games – 1″/>
With the partnership, Ubisoft wants to bring that “level of fluidity within a complete game, so that players only have to focus on the fun of the experience,” said Nicolas Pouard, vice president of Ubisoft’s Strategic Innovation Laboratory and director of its Blockchain Initiative.
Following the announcement, Immutable’s native IMX token briefly jumped 3% to $0.92, according to CoinGecko.
Ubisoft and the blockchain
For Ubisoft, blockchain is a well-trodden path, as the studio has been experimenting with the technology for a few years now.
In early 2022, the HBAR Foundation signed a strategic partnership agreement with Ubisoft to support the development, growth and launch of next-generation games in the Hedera ecosystem. However, since then, Ubisoft has not created any significant blockchain products that would interest both gamers and non-gamers.
